Tim Oliver Brexendorf

WHU - Otto Beisheim School of Management

H-index: 21

Europe-Germany

About Tim Oliver Brexendorf

Tim Oliver Brexendorf, With an exceptional h-index of 21 and a recent h-index of 13 (since 2020), a distinguished researcher at WHU - Otto Beisheim School of Management, specializes in the field of Brand Management, Branding, Product Management, Product Packaging, Innovation Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Vertical line extension: a systematic review of research on upward and downward line extension

Tim Oliver Brexendorf Information

University	WHU - Otto Beisheim School of Management
Position	Apl Professor of Marketing
Citations(all)	1952
Citations(since 2020)	951
Cited By	1435
hIndex(all)	21
hIndex(since 2020)	13
i10Index(all)	30
i10Index(since 2020)	16
Email	Access Email
University Profile Page	WHU - Otto Beisheim School of Management
Google Scholar	View Google Scholar Profile

Tim Oliver Brexendorf Skills & Research Interests

Brand Management

Branding

Product Management

Product Packaging

Innovation Management

Top articles of Tim Oliver Brexendorf

Title	Journal	Author(s)	Publication Date
Vertical line extension: a systematic review of research on upward and downward line extension		Anna-Karina Schmitz Tim Oliver Brexendorf Martin Fassnacht	2023/3/2