Maria M. Smirnova (Мария Михайловна Смирнова)
St. Petersburg State University
H-index: 21
Europe-Russia
Top articles of Maria M. Smirnova (Мария Михайловна Смирнова)
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Spatial Planning in Ukraine: 2023 Country Profile | Oleksandr Anisimov Ievgeniia Dulko Maria Smirnova | 2024 | |
Управление клиентоориентированной компанией: основные теоретические и методологические подходы к исследованию | Вера Александровна Ребязина Мария Михайловна Смирнова Ольга Вячеславовна Гулакова Ольга Анатольевна Кусраева | 2023 | |
REVISITING CUSTOMER ORIENTATION-INNOVATION BALANCE IN SHAPING FIRM PERFORMANCE IN VUCA CONTEXT | Global Marketing Conference | Vera Rebiazina Alexander Krasnikov Elena Sharko Maria Smirnova | 2023/7 |
St. Petersburg State University Graduate School of Management October 3-7th, 2023 St. Petersburg, Russia | Tatyana A Martynova Marina O Latukha Dmitry G Kucherov Maria M Smirnova Evgenii V Gilenko | 2023 | |
Аdaptation of business practices to the COVID-19 pandemic: Evidence from micro and small enterprises | KS Golovacheva AS Rutchyeva MM Smirnova | 2023 | |
Understanding consumers' information power in the digital marketplace: The case of Russia | K. Golovacheva M. Smirnova O. Alkanova K. Bogatyreva | 2022 | |
The case of Russia | European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior | Ksenia Golovacheva Maria Smirnova Olga Alkanova Karina Bogatyreva | 2022/10/18 |
Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge | International Journal of Advertising | Daniil Muravskii Maria Smirnova Snezhana Muravskaia | 2022/9/14 |
Treating customers as individuals in online retail | KS Golovacheva MM Gogua MM Smirnova ON Alkanova | 2022 | |
How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market | Megi Gogua Vera Rebiazina Maria Smirnova | 2021/6/23 | |
Building ontology of consumer knowledge in marketing: cross-disciplinary approach | Artificial Intelligence and Decision Making | DV Kudryavtsev TA Gavrilova MM Smirnova KS Golovacheva | 2021 |
E-commerce adoption in Russia: Market-and store-level perspectives | Vera A Rebiazina Maria M Smirnova Anna O Daviy | 2020 | |
Revisiting personalization through customer experience journey | Megi M Gogua Maria M Smirnova | 2020 | |
Introducing Perceived Gamification in Marketing | Snezhana Muravskaia Maria Smirnova Daniil Muravskii | 2020 | |
Consumer Self-efficacy in the Marketplace: who Benefits? | Ksenia Golovacheva Maria Smirnova Tatiana Gavrilova Dmitry Kudryavtsev | 2020 | |
A critical review of digital capability frameworks: a consumer perspective | Yulia Malchenko Megi Gogua Ksenia Golovacheva Maria Smirnova Olga Alkanova | 2020/12/3 | |
Факторы внедрения электронной коммерции в России: анализ на уровне рынка в целом и на уровне конкретного интернет-магазина | Российский журнал менеджмента | Vera A Rebiazina Maria M Smirnova Anna O Daviy | 2020 |
Managing business and social network relationships in Russia: The role of relational capabilities, institutional support and dysfunctional competition | Industrial Marketing Management | Maria M Smirnova | 2020/8/1 |
Modelling consumer knowledge: The role of ontology | Procedia Computer Science | Dmitry Kudryavtsev Tatiana Gavrilova Maria Smirnova Ksenia Golovacheva | 2020/1/1 |
Using a narrative in sales promotions: An online vignette study. | Proceedings of the 4th international GamiFIN conference (GamiFIN2020) | Ksenia Golovacheva Daniil Muravskii Maria Smirnova Snezhana Muravskaia | 2020 |
Co-Authors
