ProfessorsProfessors of Universitatea Babes-BolyaiMaria Luiza Souca

Maria Luiza Souca

Universitatea Babes-Bolyai

H-index: 6

Europe-Romania

About Maria Luiza Souca

Maria Luiza Souca, With an exceptional h-index of 6 and a recent h-index of 4 (since 2020), a distinguished researcher at Universitatea Babes-Bolyai, specializes in the field of Marketing, Tourism, Customer satisfaction, SERVQUAL.

His recent articles reflect a diverse array of research interests and contributions to the field:

Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities

Attitude towards Online Product Endorsement Using Digital Celebrities: The Case of Laptops

Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination

Maria Luiza Souca Information

University	Universitatea Babes-Bolyai
Position	Faculty of Economics and Business Administration Department of Marketing
Citations(all)	233
Citations(since 2020)	149
Cited By	132
hIndex(all)	6
hIndex(since 2020)	4
i10Index(all)	4
i10Index(since 2020)	4
Email	Access Email
University Profile Page	Universitatea Babes-Bolyai
Google Scholar	View Google Scholar Profile

Maria Luiza Souca Skills & Research Interests

Marketing

Tourism

Customer satisfaction

SERVQUAL

Top articles of Maria Luiza Souca

Title	Journal	Author(s)	Publication Date
Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities	Sustainability	Mihai F Băcilă Raluca Ciornea Luiza M Souca Alexandra M Drule	2022/9/28
Attitude towards Online Product Endorsement Using Digital Celebrities: The Case of Laptops	European Journal of Studies in Management & Business	Raluca Ciornea Maria-Luiza Souca Mihai‐Florin Băcilă Alexandra‐Maria Drule	2022/10/1
Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination	Marketing – from Information to Decision Journal	M DRULE Alexandra Mihai F BĂCILĂ Luiza M SOUCA Raluca CIORNEA	2020/4