Ovidiu I. Moisescu

Ovidiu I. Moisescu

Universitatea Babes-Bolyai

H-index: 23

Europe-Romania

About Ovidiu I. Moisescu

Ovidiu I. Moisescu, With an exceptional h-index of 23 and a recent h-index of 20 (since 2020), a distinguished researcher at Universitatea Babes-Bolyai, specializes in the field of Branding, Marketing Research, Marketing Places, Tourism Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Quantifying uncertainty in PLS-SEM-based mediation analyses

Robustness checks in PLS-SEM: A review of recent practices and recommendations for future applications in business research

The digital traveller: implications for data ethics and data governance in tourism and hospitality

Quantifying Model Selection Uncertainty Via Bootstrapping and Akaike Weights

Boosting eWOM through social media brand page engagement: The mediating role of self-brand connection

The Relationship Between Tourism Destination Image and Loyalty: A Multidimensional Approach

Latent class analysis in PLS-SEM: A review and recommendations for future applications

Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania

Ovidiu I. Moisescu Information

University

Position

Faculty of Economics and Business Administration Department of Marketing

Citations(all)

2340

Citations(since 2020)

1843

Cited By

858

hIndex(all)

23

hIndex(since 2020)

20

i10Index(all)

38

i10Index(since 2020)

28

Email

University Profile Page

Universitatea Babes-Bolyai

Google Scholar

View Google Scholar Profile

Ovidiu I. Moisescu Skills & Research Interests

Branding

Marketing Research

Marketing Places

Tourism Marketing

Top articles of Ovidiu I. Moisescu

Title

Journal

Author(s)

Publication Date

Quantifying uncertainty in PLS-SEM-based mediation analyses

Journal of Marketing Analytics

Marko Sarstedt

Ovidiu-Ioan Moisescu

2024/3

Robustness checks in PLS-SEM: A review of recent practices and recommendations for future applications in business research

Journal of Business Research

Santha Vaithilingam

Chu Sun Ong

Ovidiu I. Moisescu

Mahendhiran S. Nair

2024

The digital traveller: implications for data ethics and data governance in tourism and hospitality

Journal of Consumer Marketing

Anca C Yallop

Oana A Gică

Ovidiu I Moisescu

Monica M Coroș

Hugues Séraphin

2023/2/7

Quantifying Model Selection Uncertainty Via Bootstrapping and Akaike Weights

International Journal of Consumer Studies

Edward Rigdon

Marko Sarstedt

Ovidiu‐Ioan Moisescu

2023/7

Boosting eWOM through social media brand page engagement: The mediating role of self-brand connection

Behavioral Sciences

Ovidiu-Ioan Moisescu

Oana-Adriana Gică

Flavia-Andreea Herle

2022/10/26

The Relationship Between Tourism Destination Image and Loyalty: A Multidimensional Approach

Ovidiu I Moisescu

2022/5/12

Latent class analysis in PLS-SEM: A review and recommendations for future applications

Marko Sarstedt

Lăcrămioara Radomir

Ovidiu Ioan Moisescu

Christian M Ringle

2022/1/1

Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania

International Journal of Environmental Research and Public Health

Ovidiu-Ioan Moisescu

Oana-Adriana Gică

Mihaela-Corina Dorobanțu

2021/9/24

Executing and interpreting applications of PLS-SEM: Updates for family business researchers

Journal of Family Business Strategy

Joseph F Hair

Claudia Binz Astrachan

Ovidiu I Moisescu

Lăcrămioara Radomir

Marko Sarstedt

...

2020/11/23

An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites

Journal of Consumer Behaviour

Ovidiu‐Ioan Moisescu

Ioana Dan

Oana‐Adriana Gică

2021/7

Transformative rural tourism strategies as tools for sustainable development in Transylvania, Romania: a case study of Sâncraiu

Worldwide Hospitality and Tourism Themes

Oana Adriana Gica

Monica Maria Coros

Ovidiu Ioan Moisescu

Anca C Yallop

2021/6/15

The impact of environmental and social responsibility on customer loyalty: A multigroup analysis among generations x and y

International Journal of Environmental Research and Public Health

Ovidiu-Ioan Moisescu

Oana-Adriana Gică

2020/9

Discriminant validity of the customer-based corporate reputation scale: Some causes for concern

Journal of Product & Brand Management

Lăcrămioara Radomir

Ovidiu I Moisescu

2020/6/1

Structural model robustness checks in PLS-SEM

Tourism Economics

Marko Sarstedt

Christian M Ringle

Jun-Hwa Cheah

Hiram Ting

Ovidiu I Moisescu

...

2020/6

Perceived usefulness: A silver bullet to assure user data availability for online recommendation systems

Decision Support Systems

Daniel Mican

Dan-Andrei Sitar-Tăut

Ovidiu-Ioan Moisescu

2020

The impact of tourism education on tourism destination performance and sustainability

Ovidiu I Moisescu

Oana A Gică

Monica M Coroş

2020/11/6

See List of Professors in Ovidiu I. Moisescu University(Universitatea Babes-Bolyai)

Co-Authors

H-index: 131
Joseph F. Hair, Jr.

Joseph F. Hair, Jr.

University of South Alabama

H-index: 97
Marko Sarstedt

Marko Sarstedt

Otto-von-Guericke-Universität Magdeburg

H-index: 45
Cheah Jun-Hwa (Jacky)

Cheah Jun-Hwa (Jacky)

Universiti Putra Malaysia

H-index: 42
Hiram Ting

Hiram Ting

UCSI University

H-index: 19
József Berács

József Berács

Budapesti Corvinus Egyetem

H-index: 15
Anca C. Yallop

Anca C. Yallop

Auckland University of Technology

academic-engine