Mari Juntunen
Oulun yliopisto
H-index: 19
Europe-Finland
Top articles of Mari Juntunen
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio | Journal of Product & Brand Management | Noora Arantola Mari Juntunen | 2023 |
Customer experience in tourism and hospitality: what do we know and what should we know? Insights from a bibliometric analysis | Mohsin Abdur Rehman Eeva-Liisa Oikarinen Mari Juntunen | 2022/8 | |
The role of ethical perceptions in consumers’ participation and value co-creation on sharing economy platforms | Journal of Business Ethics | Waqar Nadeem Mari Juntunen Nick Hajli Mina Tajvidi | 2021/3 |
Latent Classes of Accounting Outsourcing Firms | Journal of Global Operations and Strategic Sourcing | Jouni Juntunen Sinikka Lepistö Mari Juntunen | 2022/2/7 |
A narrative literature review process for an academic business research thesis | Studies in Higher Education | Mari Juntunen Mirjam Lehenkari | 2021 |
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics | Industrial Marketing Management | Mari Juntunen Elvira Ismagilova Eeva-Liisa Oikarinen | 2020/8/1 |
Sustainable brand identity communications in social media influencing consumers’ intention to behave sustainably | Jenna Koski | 2020/3/19 | |
Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality | Technological Forecasting and Social Change | Waqar Nadeem Mari Juntunen Farid Shirazi Nick Hajli | 2020/2/1 |
Co-Authors
