Elvira Ismagilova
University of Bradford
H-index: 20
Europe-United Kingdom
Top articles of Elvira Ismagilova
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
MetaWOM–toward a sensory word-of-mouth (WOM) in the metaverse | International Journal of Contemporary Hospitality Management | Dušan Mladenović Elvira Ismagilova Raffaele Filieri Yogesh K Dwivedi | 2023/9/19 |
Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review | Yogesh K Dwivedi Elvira Ismagilova Nripendra P Rana Ramakrishnan Raman | 2023/6/1 | |
Amazon Alexa and I: Exploring Factors Affecting Usage Behaviours and Patterns Over Time | Rachel Sammut Banita Lal Elvira Ismagilova | 2023/12/13 | |
Digital transparency and the usefulness for open government | International Journal of Information Management | Ricardo Matheus Roel Faber Elvira Ismagilova Marijn Janssen | 2023/12/1 |
Mediating role of social commerce trust in behavioral intention and use | Information Systems Management | Anand Jeyaraj Elvira Ismagilova Yassine Jadil Prianka Sarker Nripendra P Rana | 2023/10/2 |
Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis | Elvira Ismagilova Yogesh K Dwivedi Nripendra Rana Ramakrishnan Raman | 2022/9/6 | |
Security, privacy and risks within smart cities: Literature review and development of a smart city interaction framework | Elvira Ismagilova Laurie Hughes Nripendra P Rana Yogesh K Dwivedi | 2022/4/1 | |
A meta-analytic structural equation model for understanding social commerce adoption | Information Systems Frontiers | Yogesh K Dwivedi Elvira Ismagilova Prianka Sarker Anand Jeyaraj Yassine Jadil | 2021/7/17 |
A meta-analysis of the factors affecting eWOM providing behaviour | European Journal of Marketing | Elvira Ismagilova Nripendra P Rana Emma L Slade Yogesh K Dwivedi | 2021/4/7 |
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy | Yogesh K Dwivedi Laurie Hughes Elvira Ismagilova Gert Aarts Crispin Coombs | 2021/4/1 | |
Return On Investment In Social Media Marketing: Bibliometric Analysis | Daniele Doneddu Yogesh Dwivedi Elvira Ismagilova BANITA LAL Nripendra Rana | 2021/1/1 | |
The use of elaboration likelihood model in eWOM research: Literature review and weight-analysis | Elvira Ismagilova Yogesh K Dwivedi Nripendra Rana | 2021 | |
Setting the future of digital and social media marketing research: Perspectives and research propositions | International journal of information management | Yogesh K Dwivedi Elvira Ismagilova D Laurie Hughes Jamie Carlson Raffaele Filieri | 2021/8/1 |
Visualising the knowledge domain of artificial intelligence in marketing: A bibliometric analysis | Elvira Ismagiloiva Yogesh Dwivedi Nripendra Rana | 2020 | |
Achieving superior organizational performance via big data predictive analytics: A dynamic capability view | Industrial Marketing Management | Shivam Gupta Vinayak A Drave Yogesh K Dwivedi Abdullah M Baabdullah Elvira Ismagilova | 2020/10/1 |
A Review and Weight Analysis of Factors Affecting Helpfulness of Electronic Word-of-Mouth Communications | Elvira Ismagilova Nripendra Rana Emma Slade Yogesh Dwivedi | 2020 | |
The effect of electronic word of mouth communications on intention to buy: A meta-analysis | Information Systems Frontiers | Elvira Ismagilova Emma L Slade Nripendra P Rana Yogesh K Dwivedi | 2020/10 |
Unanticipated consequences of interactive marketing: systematic literature review and directions for future research | Elvira Ismagilova Yogesh Dwivedi Nripendra Rana | 2020 | |
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics | Industrial Marketing Management | Mari Juntunen Elvira Ismagilova Eeva-Liisa Oikarinen | 2020/8/1 |
Weight analysis of the factors affecting eWOM providing behavior | Elvira Ismagilova Yogesh K Dwivedi Nripendra P Rana Uthayasankar Sivarajah Vishanth Weerakkody | 2020 |
Co-Authors
