Margaret Duffy

Margaret Duffy

University of Missouri

H-index: 23

North America-United States

About Margaret Duffy

Margaret Duffy, With an exceptional h-index of 23 and a recent h-index of 14 (since 2020), a distinguished researcher at University of Missouri, specializes in the field of advertising, public relations theory, visual communication, qualitative methods.

His recent articles reflect a diverse array of research interests and contributions to the field:

Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure

Permanent scars, improvisation and new paths forward: communication agency leadership responses to COVID-19

The effect of respect: Respectful communication at work drives resiliency, engagement, and job satisfaction among early career employees

The role of leader communication in fostering respectful workplace culture and increasing employee engagement and well-being

Emotional Crisis Communication: The Effects of CEO’s Expression of Guilt and Anger on Organizational Reputation

Visual communication: Insights and strategies

Under the influence: Social media influencers’ impact on response to corporate reputation advertising

Margaret Duffy Information

University

Position

Professor Strategic Communication University of Missouri

Citations(all)

2552

Citations(since 2020)

1265

Cited By

1730

hIndex(all)

23

hIndex(since 2020)

14

i10Index(all)

28

i10Index(since 2020)

19

Email

University Profile Page

University of Missouri

Google Scholar

View Google Scholar Profile

Margaret Duffy Skills & Research Interests

advertising

public relations theory

visual communication

qualitative methods

Top articles of Margaret Duffy

Title

Journal

Author(s)

Publication Date

Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure

Journal of Interactive Advertising

Eunjin Kim

Esther Thorson

Margaret Duffy

Heather Shoenberger

2024/4/23

Permanent scars, improvisation and new paths forward: communication agency leadership responses to COVID-19

Corporate Communications: An International Journal

Luke Capizzo

Teresia Nzau

Damilola Oduolowu

Margaret Duffy

Lauren Brengarth

2023/11/28

The effect of respect: Respectful communication at work drives resiliency, engagement, and job satisfaction among early career employees

International Journal of Business Communication

Danielle LaGree

Brian Houston

Margaret Duffy

Haejung Shin

2023/7

The role of leader communication in fostering respectful workplace culture and increasing employee engagement and well-being

International Journal of Business Communication

Justin F Willett

Danielle LaGree

Haejung Shin

J Brian Houston

Margaret Duffy

2023

Emotional Crisis Communication: The Effects of CEO’s Expression of Guilt and Anger on Organizational Reputation

International Journal of Strategic Communication

James Ndone

Benjamin Warner

Margaret E Duffy

2022/10/20

Visual communication: Insights and strategies

Janis Teruggi Page

Margaret Duffy

2021/6/15

Under the influence: Social media influencers’ impact on response to corporate reputation advertising

Journal of Advertising

Eunjin Kim

Margaret Duffy

Esther Thorson

2021/3/15

See List of Professors in Margaret Duffy University(University of Missouri)

Co-Authors

H-index: 66
Esther Thorson

Esther Thorson

Michigan State University

H-index: 46
Edson C. Tandoc Jr.

Edson C. Tandoc Jr.

Nanyang Technological University

H-index: 35
Qimei Chen

Qimei Chen

University of Hawaii at Manoa

H-index: 34
Dan Berkowitz

Dan Berkowitz

University of Iowa

H-index: 34
Tim P. Vos

Tim P. Vos

Michigan State University

H-index: 34
Shelly Rodgers

Shelly Rodgers

University of Missouri

academic-engine