Maik Hammerschmidt

Maik Hammerschmidt

Georg-August-Universität Göttingen

H-index: 39

Europe-Germany

About Maik Hammerschmidt

Maik Hammerschmidt, With an exceptional h-index of 39 and a recent h-index of 26 (since 2020), a distinguished researcher at Georg-August-Universität Göttingen, specializes in the field of Service Marketing, Corporate Social Responsibility, Sustainability, AI in Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

ACHIEVING EFFICIENT RESILIENCE THROUGH HUMAN ADJUSTMENTS OF ALGORITHM PRESCRIPTIONS–A RETAIL MANAGEMENT APPLICATION

Robust data envelopment analysis with variable budgeted uncertainty

How gamifying AI shapes customer motivation, engagement, and purchase behavior

Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse

There is no I in “Team”: Learning from Team Success and Failure for Retail Performance Improvement

Artificial Intelligence-based assistants

Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement

Can Chatbots Be Persuasive? How to Boost the Effectiveness of Chatbot Recommendations for Increasing Purchase Intention

Maik Hammerschmidt Information

University

Position

Professor of Marketing and Innovation Management

Citations(all)

6103

Citations(since 2020)

2574

Cited By

4372

hIndex(all)

39

hIndex(since 2020)

26

i10Index(all)

66

i10Index(since 2020)

39

Email

University Profile Page

Georg-August-Universität Göttingen

Google Scholar

View Google Scholar Profile

Maik Hammerschmidt Skills & Research Interests

Service Marketing

Corporate Social Responsibility

Sustainability

AI in Marketing

Top articles of Maik Hammerschmidt

Title

Journal

Author(s)

Publication Date

ACHIEVING EFFICIENT RESILIENCE THROUGH HUMAN ADJUSTMENTS OF ALGORITHM PRESCRIPTIONS–A RETAIL MANAGEMENT APPLICATION

Katharina Berendes

Maik Hammerschmidt

Aliasghar Arabmaldar

Dominic Loske

Matthias Klumpp

2024

Robust data envelopment analysis with variable budgeted uncertainty

European Journal of Operational Research

Aliasghar Arabmaldar

Adel Hatami-Marbini

Dominic Loske

Maik Hammerschmidt

Matthias Klumpp

2024

How gamifying AI shapes customer motivation, engagement, and purchase behavior

Psychology & Marketing

Maher Georges Elmashhara

Roberta De Cicco

Susana C Silva

Maik Hammerschmidt

Maria Levi Silva

2024/1

Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse

Proceedings of the Hawaii International Conference on System Sciences

Henrietta Batinovic

Fabian Tingelhoff

Maik Hammerschmidt

Sofia Schöbel

2024/1/3

There is no I in “Team”: Learning from Team Success and Failure for Retail Performance Improvement

Academy of Management Best Paper Proceedings

Dominic Loske

Maik Hammerschmidt

Klumpp Matthias

2023

Artificial Intelligence-based assistants

Rainer Schmidt

Rainer Alt

Alfred Zimmermann

2023

Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement

Susana C. Silva

Roberta De Cicco

Maria Levi

Maik Hammerschmidt

2023

Can Chatbots Be Persuasive? How to Boost the Effectiveness of Chatbot Recommendations for Increasing Purchase Intention

Proceedings of the Hawaii International Conference on System Sciences

Melanie Schwede

Nika Mozafari

Maik Hammerschmidt

Niclas von Schnakenburg

2023

How Embodiment in Virtual Hybrid Meetings Affects Collaboration Experience: An Explorative Investigation

Available at SSRN 4672768

Leah Lennig

Fabian Tingelhoff

Sofia Schöbel

Maik Hammerschmidt

2023/11/27

Grolar bears in responsible management: Establishing partnerships toward sustainability

Management & Sustainability

Noha El-Bassiouny

Hagar Adib

Maik Hammerschmidt

Heba Ali

2023/1/5

'I Will Follow You!'–How Recommendation Modality Impacts Processing Fluency and Purchase Intention

How Recommendation Modality Impacts Processing Fluency and Purchase Intention (December 9, 2022). Forty-Third International Conference on Information Systems, Copenhagen

Melanie Schwede

Naim Zierau

Andreas Janson

Maik Hammerschmidt

Jan Marco Leimeister

2022

Between antiquity and modernity in sustainability management research: reflections from MSAR board members

Management & Sustainability: An Arab Review

Noha M El-Bassiouny

Heba Abbas-Ali

Maik Hammerschmidt

Said Elbanna

Elisabeth Fröhlich

2022/5/11

The invisible leash: when human brands hijack corporate brands' consumer relationships

Journal of Service Management

Johann N Giertz

Linda D Hollebeek

Welf H Weiger

Maik Hammerschmidt

2022/4/18

Living and working with service robots: a TCCM analysis and considerations for future research

Journal of Service Management

Arne De Keyser

Werner H Kunz

2022/2/28

AI and the Vulnerable

Pacific Asia Conference on Information Systems

Nika Mozafari

Maik Hammerschmidt

Welf H Weiger

2022

Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention

Electronic Markets

Melanie Schwede

Maik Hammerschmidt

Welf Hermann Weiger

2023/1/19

That's so Embarrassing! When not to Design for Social Presence in Human-Chatbot Interactions

Proceedings of the International Conference on Information Systems

Nika Mozafari

Maik Hammerschmidt

Welf Weiger

2021/9/1

An empirical study of the relationship between leadership styles and innovation culture among professional employees in healthcare sector

TEM Journal

Nur Izzaty Mohamad

Ishak Abd Rahman

Soliha Sanusi

Suhaila Abdullah

Nurshahira Ibrahim

2023/11/1

Trust me, I'm a bot–repercussions of chatbot disclosure in different service frontline settings

Journal of Service Management

Nika Mozafari

Welf H Weiger

Maik Hammerschmidt

2022/2/28

Introduction to the Minitrack on Mediated Conversation

Sheizaf Rafaeli

Yoram Kalman

Seth Lewis

2021

See List of Professors in Maik Hammerschmidt University(Georg-August-Universität Göttingen)

Co-Authors

H-index: 98
Ko de Ruyter

Ko de Ruyter

King's College

H-index: 31
Bert Weijters

Bert Weijters

Universiteit Gent

H-index: 29
Todd Arnold

Todd Arnold

Oklahoma State University

H-index: 27
Nicola Stokburger-Sauer

Nicola Stokburger-Sauer

Universität Innsbruck

H-index: 18
Tomas Falk

Tomas Falk

Aalto-yliopisto

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