Magda Nenycz-Thiel
University of South Australia
H-index: 24
Oceania-Australia
Top articles of Magda Nenycz-Thiel
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Assessing Brand Portfolio Size and its Relationship with Penetration and Sales | Available at SSRN 4732262 | Arry Tanusondjaja Magda Nenycz-Thiel John Dawes Rachel Kennedy Steven Dunn | 2024/2/20 |
Examining Pareto Law across department store shoppers | International Journal of Market Research | Arry Tanusondjaja Jenni Romaniuk Magda Nenycz-Thiel Mototaka Sakashita Vijay Viswanathan | 2023/9 |
Myths and Realities of Retail Shopper Behaviour towards ‘Sustainable’Brands | Sustainability | Anne Sharp Meagan Wheeler Magda Nenycz-Thiel | 2023/12/8 |
Distribution Velocity in Wine Retailing | Wine Economics and Policy | Martin Hirche Simone Loose Larry Lockshin Magda Nenycz-Thiel | 2023/11/6 |
Investigating Patterns of Category Growth and Decline | Available at SSRN 4291485 | Steven Dunn Magda Nenycz-Thiel Charles Graham John Dawes Arry Tanusondjaja | 2022/12/1 |
A rising tide lifts all boats: the role of share and category changes in managing organic sales growth | Journal of Strategic Marketing | Arry Tanusondjaja Charles Graham Steven Dunn Magda Nenycz-Thiel Bruce McColl | 2022/8/18 |
How Do New Products Perform? An Investigation | An Investigation (May 5, 2021) | Kirsten Victory Arry Tanusondjaja John Dawes Jenni Romaniuk Magda Nenycz-Thiel | 2021/5/5 |
How common is new product failure and when does it vary? | Marketing Letters | Kirsten Victory Magda Nenycz-Thiel John Dawes Arry Tanusondjaja Armando Maria Corsi | 2021/3 |
Investigating undercurrents of stationarity and growth with long-term panel data | International Journal of Market Research | Steven Dunn Charles Graham Magda Nenycz-Thiel Arry Tanusondjaja | 2021/11 |
SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data | Journal of Retailing and Consumer Services | Martin Hirche Luke Greenacre Magda Nenycz-Thiel Simone Loose Larry Lockshin | 2021/7/1 |
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation | Journal of Business Research | Lucy Simmonds Steven Bellman Rachel Kennedy Magda Nenycz-Thiel Svetlana Bogomolova | 2020/4/1 |
Marketing research faces two challenges and a world of opportunity with long-term panel data | Available at SSRN 3880203 | Steven Dunn Charles Graham Magda Nenycz-Thiel Arry Tanusondjaja | 2020/3/31 |
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention | Psychology & Marketing | Lucy Simmonds Svetlana Bogomolova Rachel Kennedy Magda Nenycz‐Thiel Steven Bellman | 2020/8 |
The effects of commercial length on advertising impact: What short advertisements can and cannot deliver | Journal of Advertising Research | Duane Varan Magda Nenycz-Thiel Rachel Kennedy Steven Bellman | 2020/3/1 |
Is Category Expansion a Realistic Long-Term Objective for Established Brands? | 2020 Academy of Marketing Science World Marketing Congress Brisbane, Australia | S Dunn C Graham A Tanusondjaja M Nenycz-Thiel | 2020/7/14 |
Fundamental basket size patterns and their relation to retailer performance | Journal of Retailing and Consumer Services | James Martin Magda Nenycz-Thiel John Dawes Arry Tanusondjaja Justin Cohen | 2020/5/1 |
Co-Authors
