Prof Rachel Kennedy
University of South Australia
H-index: 25
Oceania-Australia
Top articles of Prof Rachel Kennedy
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Assessing Brand Portfolio Size and its Relationship with Penetration and Sales | Available at SSRN 4732262 | Arry Tanusondjaja Magda Nenycz-Thiel John Dawes Rachel Kennedy Steven Dunn | 2024/2/20 |
When Brands Go Dark: A Replication and Extension: Examining Market Share of Brands That Stop Advertising for a Year or Longer | Journal of Advertising Research | Peilin Phua Nicole Hartnett Virginia Beal Giang Trinh Rachel Kennedy | 2023/6/1 |
Does Childhood Exposure to a Brand Improve Brand Name Recognition?: Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience | Journal of Advertising Research | Peilin Phua Bill Page Giang Trinh Nicole Hartnett Rachel Kennedy | 2023/12/1 |
Quantifying the target market for advertisers | Journal of Consumer Behaviour | Charles Graham Rachel Kennedy | 2022/1 |
How persistent are duplication of purchase partitions? | Journal of Consumer Behaviour | Zachary William Anesbury Dag Bennett Rachel Kennedy | 2022/1 |
When brands go dark: Examining sales trends when brands stop broad-reach advertising for long periods | Journal of Advertising Research | Nicole Hartnett Adam Gelzinis Virginia Beal Rachel Kennedy Byron Sharp | 2021/9/1 |
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention | Psychology & Marketing | Lucy Simmonds Svetlana Bogomolova Rachel Kennedy Magda Nenycz‐Thiel Steven Bellman | 2020/8 |
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation | Journal of Business Research | Lucy Simmonds Steven Bellman Rachel Kennedy Magda Nenycz-Thiel Svetlana Bogomolova | 2020/4/1 |
The effects of commercial length on advertising impact: What short advertisements can and cannot deliver | Journal of Advertising Research | Duane Varan Magda Nenycz-Thiel Rachel Kennedy Steven Bellman | 2020/3/1 |
Examining older consumers’ loyalty towards older brands in grocery retailing | Journal of Retailing and Consumer Services | Peilin Phua Rachel Kennedy Giang Trinh Bill Page Nicole Hartnett | 2020/1/1 |
Extending validity testing of the Persuasion Principles Index | European Journal of Marketing | Nicole Hartnett Luke Greenacre Rachel Kennedy Byron Sharp | 2020/8/31 |
Co-Authors
