Byron Sharp
University of South Australia
H-index: 38
Oceania-Australia
Top articles of Byron Sharp
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Understanding consumer behaviour in evolving subscription markets–lessons from sports season tickets research | Journal of Service Management | Heath McDonald Steven Dunn Dominik Schreyer Byron Sharp | 2024/1/11 |
The market-based assets theory of brand competition | Journal of Retailing and Consumer Services | Byron Sharp John Dawes Kirsten Victory | 2024/1/1 |
Where is the brand growth potential? An examination of buyer groups | Marketing Letters | Giang Tue Trinh John Dawes Byron Sharp | 2024/3 |
Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model | Journal of Consumer Behaviour | Giang Trinh John Dawes Malcolm J Wright Nick Danenberg Byron Sharp | 2022/1 |
Ageism kills brands | Australasian Marketing Journal | Zachary William Anesbury Steven Bellman Carl Driesener Bill Page Byron Sharp | 2022/11 |
The unbearable lightness of buying | Journal of Marketing Management | John Dawes Charles Graham Giang Trinh Byron Sharp | 2022/5/4 |
How loyalty extends across product categories | Journal of Consumer Behaviour | Alicia Grasby Armando Corsi John Dawes Carl Driesener Byron Sharp | 2022/1 |
When brands go dark: Examining sales trends when brands stop broad-reach advertising for long periods | Journal of Advertising Research | Nicole Hartnett Adam Gelzinis Virginia Beal Rachel Kennedy Byron Sharp | 2021/9/1 |
Measuring advertising’s effect on mental availability | International Journal of Market Research | Kelly Vaughan Armando Maria Corsi Virginia Beal Byron Sharp | 2021/9 |
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method | Journal of Marketing Management | Zachary William Anesbury Carl Barrie Driesener Bill Page Steven Bellman Byron Sharp | 2020/10/12 |
Extending validity testing of the Persuasion Principles Index | European Journal of Marketing | Nicole Hartnett Luke Greenacre Rachel Kennedy Byron Sharp | 2020/8/31 |
Co-Authors
