Lorenzo Zanni

Lorenzo Zanni

Università degli Studi di Siena

H-index: 19

Europe-Italy

About Lorenzo Zanni

Lorenzo Zanni, With an exceptional h-index of 19 and a recent h-index of 13 (since 2020), a distinguished researcher at Università degli Studi di Siena, specializes in the field of Management and Marketing of made in Italy, Entrepreneurship ans SME's.

His recent articles reflect a diverse array of research interests and contributions to the field:

Marketing for Start-Up. Introduction

Unleashing the value of artificial intelligence in the agri-food sector: where are we?

The actors’ role in industrial districts facing the challenge of technologies 4.0 between absorption and dissemination

The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era

A BIBLIOMETRIC ANALYSIS OF EMERGING TECHNOLOGIES IN MANAGEMENT STUDIES

Blending “hard” and “soft” TQM for academic excellence: the University of Siena experience in the field of Life Sciences

Sustainable Luxury Trajectories for “Made in Italy” Wine Businesses: The Cantine Ferrari Case

" Crises and resilience in family firms"

Lorenzo Zanni Information

University

Position

Department of Business and Law

Citations(all)

1799

Citations(since 2020)

1126

Cited By

1012

hIndex(all)

19

hIndex(since 2020)

13

i10Index(all)

34

i10Index(since 2020)

17

Email

University Profile Page

Università degli Studi di Siena

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Lorenzo Zanni Skills & Research Interests

Management and Marketing of made in Italy

Entrepreneurship ans SME's

Top articles of Lorenzo Zanni

Title

Journal

Author(s)

Publication Date

Marketing for Start-Up. Introduction

Micro & Macro Marketing

Lorenzo Zanni

Tommaso Pucci

Marco Remondino

2024

Unleashing the value of artificial intelligence in the agri-food sector: where are we?

Meriam Trabelsi

Elena Casprini

Niccolò Fiorini

Lorenzo Zanni

2023/12/18

The actors’ role in industrial districts facing the challenge of technologies 4.0 between absorption and dissemination

European Planning Studies

Niccolò Fiorini

Tommaso Pucci

Elena Casprini

Lorenzo Zanni

2023/7/3

The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era

Italian Journal of Marketing

Eleonora Annunziata

Tommaso Pucci

Jacopo Cammeo

Lorenzo Zanni

Marco Frey

2023/3

A BIBLIOMETRIC ANALYSIS OF EMERGING TECHNOLOGIES IN MANAGEMENT STUDIES

Niccolò Fiorini

Valerio Natale

Tommaso Pucci

Elena Casprini

Lorenzo Zanni

2023/9/27

Blending “hard” and “soft” TQM for academic excellence: the University of Siena experience in the field of Life Sciences

The TQM Journal

Elena Casprini

Tommaso Pucci

Niccolò Fiorini

Lorenzo Zanni

2023/12/18

Sustainable Luxury Trajectories for “Made in Italy” Wine Businesses: The Cantine Ferrari Case

Jacopo Cammeo

Elena Casprini

Lorenzo Zanni

2023/5/5

" Crises and resilience in family firms"

PICCOLA IMPRESA

Elena Casprini

Elisa Conz

Linda Murphy

Lorenzo Zanni

Antonella Zucchella

2023

Strategic Purchasing and Performance: the Role of Supply Chain Innovation, Technology Orientation, and R&D Effectiveness

Journal of Innovation Management

Niccolò Fiorini

Tommaso Pucci

Elena Casprini

Lorenzo Zanni

2023/8/8

From growth goals to proactive organizational resilience: first evidence in women-led and non-women-led Italian wineries

Review of Managerial Science

Elena Casprini

Tommaso Pucci

Lorenzo Zanni

2022/5/7

Profiting from the digital integration of the value chain and digital competencies: does open innovation matter for manufacturing SMEs?

Technology Analysis & Strategic Management

Tommaso Pucci

Elena Casprini

Lorenzo Zanni

Andrea Bonaccorsi

2023/9/28

Exploring the attitude towards the adoption of a sustainable diet: a cross-country comparison

British Food Journal

Tommaso Pucci

Elena Casprini

Giovanni Sogari

Lorenzo Zanni

2022/12/19

Marketing e Start-up (High-Tech): una rassegna della letteratura e possibile agenda di ricerca

Tommaso Pucci

Elena Casprini

Lorenzo Zanni

2021

The stimulus of the purchase department on the firms’ performances through the boosting effect of innovation and R&D effectiveness

EUROMED ACADEMY OF BUSINESS CONFERENCE BOOK OF PROCEEDINGS

Niccolo' Fiorini

Tommaso Pucci

Elena Casprini

Lorenzo Zanni

2021

The influence of online and offline brand trust on consumer buying intention

EuroMed Journal of Business

Costanza Nosi

Tommaso Pucci

Yioula Melanthiou

Lorenzo Zanni

2021/8/23

Da materiale di scarto a mattone: il caso Catalyst

Jacopo Cammeo

Elena Casprini

Lorenzo Zanni

2021

Work and social sustainability in the world of wine: First empirical evidence in italy

Lorenzo Zanni

Jacopo Cammeo

2021

Obiettivi e struttura del rapporto

Elena Casprini

Lorenzo Zanni

2020

Going Crazy for Reviewing

Matteo Devigili

Tommaso Pucci

Niccolò Fiorini

Lorenzo Zanni

2020

Dinamiche evolutive e implicazioni di policy a livello di distretti tecnologici regionali: Distretto tecnologico regionale Scienze della Vita

Elena Casprini

Lorenzo Zanni

2020

See List of Professors in Lorenzo Zanni University(Università degli Studi di Siena)

Co-Authors

H-index: 35
Simone Guercini

Simone Guercini

Università degli Studi di Firenze

H-index: 30
Tommaso Minola

Tommaso Minola

Università degli Studi di Bergamo

H-index: 28
Giovanni Sogari

Giovanni Sogari

Università degli Studi di Parma

H-index: 19
Barbara AQUILANI

Barbara AQUILANI

Università degli Studi della Tuscia

H-index: 18
Samuel Rabino

Samuel Rabino

Northeastern University

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