ProfessorsProfessors of Western Oregon UniversityKeven Malkewitz

Keven Malkewitz

Western Oregon University

H-index: 9

North America-United States

About Keven Malkewitz

Keven Malkewitz, With an exceptional h-index of 9 and a recent h-index of 7 (since 2020), a distinguished researcher at Western Oregon University, specializes in the field of Product Design, Consumer Behavior, New Product Development.

His recent articles reflect a diverse array of research interests and contributions to the field:

“Good Design is Good Business”: An Empirical Conceptualization of Design Management Using the Balanced Score Card

Winning Isn’t Everything: An Investigation Linking Old School Values to Fan Behaviors

The Logo Life Cycle: An Abstract

Keven Malkewitz Information

University	Western Oregon University
Position	Associate Professor of Marketing
Citations(all)	1525
Citations(since 2020)	626
Cited By	1179
hIndex(all)	9
hIndex(since 2020)	7
i10Index(all)	9
i10Index(since 2020)	7
Email	Access Email
University Profile Page	Western Oregon University
Google Scholar	View Google Scholar Profile

Keven Malkewitz Skills & Research Interests

Product Design

Consumer Behavior

New Product Development

Top articles of Keven Malkewitz

Title	Journal	Author(s)	Publication Date
“Good Design is Good Business”: An Empirical Conceptualization of Design Management Using the Balanced Score Card	Design Management Journal	Ian Parkman Keven Malkewitz	2021/10
Winning Isn’t Everything: An Investigation Linking Old School Values to Fan Behaviors	The International Journal of Sport and Society	K Damon Aiken Ajay Sukhdial Richard M Campbell Aubrey Kent Keven Malkewitz	2021
The Logo Life Cycle: An Abstract		Keven Malkewitz Nicholas Ketcham	2020