Kirk Damon Aiken
California State University, Chico
H-index: 17
North America-United States
Top articles of Kirk Damon Aiken
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration of Fans’“Buy,”“Hold,” and “Sell” Behaviors | Journal of Applied Marketing Theory | Kirk Damon Aiken Richard M Campbell Ajay Sukhdial | 2023 |
Crisis Communications during the COVID-19 Pandemic: A Qualitative Case Study of Faculty’s Pedagogy, Strategy, and Frame of Mind | Business Communication Research and Practice | Sohyoun Shin K Damon Aiken Stephanie A Hamel | 2023 |
Exploring the Implications of Corporate Social Responsibility Assurance Messages in Cause-Related Social Media Marketing | Business Communication Research and Practice | Sohyoun Shin K Damon Aiken Nicholas Lynch Sangyoon Seok | 2023 |
The Sport Marketing Portfolio Matrix: How Brand Relevance Aligns with Fan Behavior | Kirk D Aiken Richard M Campbell Ajay Sukhdial | 2022 | |
Don’t stop the music: An exploration of first-generation college students’ use of music during pre-pandemic and pandemic times | Journal of Higher Education Theory and Practice | Norkeith E Smith K Damon Aiken | 2021/12/29 |
Winning Isn’t Everything: An Investigation Linking Old School Values to Fan Behaviors | The International Journal of Sport and Society | K Damon Aiken Ajay Sukhdial Richard M Campbell Aubrey Kent Keven Malkewitz | 2021 |
Investigating sport fan attitudes toward tanking: The role of values-based connections | Sport Marketing Quarterly | K Damon Aiken Ajay Sukhdial Richard M Campbell Jr Aubrey Kent | 2020/12/1 |
A Foundational Investigation of the Theory of Brand Comfort | Kirk D Aiken Ajay Sukhdial Matthew Meuter | 2020 |
