Kathryn Braun-LaTour

Kathryn Braun-LaTour

Cornell University

H-index: 28

North America-United States

About Kathryn Braun-LaTour

Kathryn Braun-LaTour, With an exceptional h-index of 28 and a recent h-index of 19 (since 2020), a distinguished researcher at Cornell University, specializes in the field of Memory, Wine, Experience.

His recent articles reflect a diverse array of research interests and contributions to the field:

Co-creating affective atmospheres in retail experience

Baking Your Own Cookies: Does Food Self-Production Increase Consumption?

Social listening to create bespoke customer experiences: Best practices for hospitality operators

Luxury Hospitality Services

Underpricing Luxury: When Lower Price Results in Higher Reputation

Luxury Hospitality Services: Editorial Comment

How winery tourism experience builds brand image and brand loyalty

Developing wine appreciation for new generations of consumers

Kathryn Braun-LaTour Information

University

Position

- School of Hotel Administration

Citations(all)

4219

Citations(since 2020)

1316

Cited By

3370

hIndex(all)

28

hIndex(since 2020)

19

i10Index(all)

39

i10Index(since 2020)

30

Email

University Profile Page

Cornell University

Google Scholar

View Google Scholar Profile

Kathryn Braun-LaTour Skills & Research Interests

Memory

Wine

Experience

Top articles of Kathryn Braun-LaTour

Title

Journal

Author(s)

Publication Date

Co-creating affective atmospheres in retail experience

Journal of Retailing

Annamma Joy

Jeff Jianfeng Wang

Davide C Orazi

Seyee Yoon

Kathryn LaTour

...

2023/6/1

Baking Your Own Cookies: Does Food Self-Production Increase Consumption?

Journal of the Association for Consumer Research

Arnaud Monnier

Sarah Lim

Kathryn A LaTour

Stijn M.J. van Osselaer

2022

Social listening to create bespoke customer experiences: Best practices for hospitality operators

Cornell Hospitality Quarterly

Kathryn A LaTour

Ana Brant

2022/8

Luxury Hospitality Services

Ki-Joon Back

Jungkun Park

Kathy LaTour

2022

Underpricing Luxury: When Lower Price Results in Higher Reputation

Cornell Hospitality Quarterly

Jörn Kleinhans

Kathryn A. LaTour

2022

Luxury Hospitality Services: Editorial Comment

Ki-Joon Back

Jung Kun Park

Kathy LaTour

2022/2

How winery tourism experience builds brand image and brand loyalty

Wine Business Journal

Annamma Joy

Seyee Yoon

Bianca Grohmann

Kathryn LaTour

2021/12/18

Developing wine appreciation for new generations of consumers

Cornell Hospitality Quarterly

Kathryn A LaTour

Annamma Joy

Roger Noujeim

2021/8

Self-directed learning online: An opportunity to binge

Journal of Marketing Education

Kathryn A LaTour

Hayden N Noel

2021/8

The artification of wine: lessons from the fine wines of Bordeaux and Burgundy

Arts and the Market

Annamma Joy

Kathryn A LaTour

Steve John Charters

Bianca Grohmann

Camilo Peña-Moreno

2021/2/25

Temporal Orientation and Customer Loyalty Programs,

Cornell Hospitality Quarterly

Flavia Hendler

Kathryn A LaTour

June Cotte

2022/11

See List of Professors in Kathryn Braun-LaTour University(Cornell University)

Co-Authors

H-index: 127
Elizabeth F. Loftus

Elizabeth F. Loftus

University of California, Irvine

H-index: 84
C. Brainerd

C. Brainerd

Cornell University

H-index: 62
Irwin P Levin

Irwin P Levin

University of Iowa

H-index: 59
Gerald Zaltman

Gerald Zaltman

Harvard University

H-index: 45
Michael LaTour

Michael LaTour

Ithaca College

H-index: 39
John Deighton

John Deighton

Harvard University

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