Gerald Zaltman

Harvard University

H-index: 59

North America-United States

Gerald Zaltman, With an exceptional h-index of 59 and a recent h-index of 29 (since 2020), a distinguished researcher at Harvard University,

His recent articles reflect a diverse array of research interests and contributions to the field:

Executive Education in Business Markets: A Reply to Commentary

The Pedagogy of Executive Education in Business Markets

A theories-in-use approach to building marketing theory

Title	Journal	Author(s)	Publication Date
Executive Education in Business Markets: A Reply to Commentary		Narakesari Narayandas V Kasturi Rangan Gerald Zaltman	2020/7/24
The Pedagogy of Executive Education in Business Markets		Narakesari Narayandas V Kasturi Rangan Gerald Zaltman	2020/7/24
A theories-in-use approach to building marketing theory	Journal of Marketing	Valarie A Zeithaml Bernard J Jaworski Ajay K Kohli Kapil R Tuli Wolfgang Ulaga ...	2020/1

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