Jutta Roosen

About Jutta Roosen

Jutta Roosen, With an exceptional h-index of 45 and a recent h-index of 32 (since 2020), a distinguished researcher at Technische Universität München, specializes in the field of Consumer Research, Food Economics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Every step you take: Nudging animal welfare product purchases in a virtual supermarket

A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals

Can health trump taste? Implicit and explicit attitudes toward sugar‐reduction claims and their differentiated impact on purchase intention for cereals

Nudging Italian university students towards healthy and sustainable food choices: An online experiment

Product appeal, sensory perception and consumer demand

Exploring Food Consumption Trends on Twitter with Social Media Analytics: The Example of# Veganuary

Consumers’ perceptions of animal husbandry practices and their heterogeneous needs for information–insights from a cross-country cluster analysis

Emotionalität in der COVID-19-Krisenkommunikation von Behörden und unabhängigen Expert* innen auf Twitter

Jutta Roosen Information

University

Position

Professor Marketing and Consumer Research

Citations(all)

7670

Citations(since 2020)

3173

Cited By

5281

hIndex(all)

45

hIndex(since 2020)

32

i10Index(all)

93

i10Index(since 2020)

67

Email

University Profile Page

Google Scholar

Jutta Roosen Skills & Research Interests

Consumer Research

Food Economics

Top articles of Jutta Roosen

Every step you take: Nudging animal welfare product purchases in a virtual supermarket

2023

Jutta Roosen
Jutta Roosen

H-Index: 28

Monika Hartmann
Monika Hartmann

H-Index: 18

A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals

Journal of Food Products Marketing

2024/2/1

Jutta Roosen
Jutta Roosen

H-Index: 28

Can health trump taste? Implicit and explicit attitudes toward sugar‐reduction claims and their differentiated impact on purchase intention for cereals

Agribusiness

2024

Matthias Staudigel
Matthias Staudigel

H-Index: 4

Jutta Roosen
Jutta Roosen

H-Index: 28

Nudging Italian university students towards healthy and sustainable food choices: An online experiment

Food Quality and Preference

2023/10/1

Product appeal, sensory perception and consumer demand

European Review of Agricultural Economics

2023/9/1

Jutta Roosen
Jutta Roosen

H-Index: 28

Matthias Staudigel
Matthias Staudigel

H-Index: 4

Exploring Food Consumption Trends on Twitter with Social Media Analytics: The Example of# Veganuary

EuroChoices

2023/8

Carola Grebitus
Carola Grebitus

H-Index: 23

Jutta Roosen
Jutta Roosen

H-Index: 28

Consumers’ perceptions of animal husbandry practices and their heterogeneous needs for information–insights from a cross-country cluster analysis

International Food and Agribusiness Management Review

2023/7/28

Jutta Roosen
Jutta Roosen

H-Index: 28

Emotionalität in der COVID-19-Krisenkommunikation von Behörden und unabhängigen Expert* innen auf Twitter

Bundesgesundheitsblatt-Gesundheitsforschung-Gesundheitsschutz

2023/6

Jutta Roosen
Jutta Roosen

H-Index: 28

Determinants of farms’ antibiotic consumption–A longitudinal study of pig fattening farms in Germany

Preventive Veterinary Medicine

2023/6/1

Jutta Roosen
Jutta Roosen

H-Index: 28

Sentiments in the COVID-19 crisis communication of German authorities and independent experts on Twitter: A sentiment analysis for the first year of the pandemic

Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz

2023/5/16

Jutta Roosen
Jutta Roosen

H-Index: 28

A means-end chain approach to investigate motives for the choice of bread made from heritage cereals

2023

Jutta Roosen
Jutta Roosen

H-Index: 28

Alte Getreidesorten und Brot–Einblicke in die Wahrnehmung von Verbraucher* innen

2023

Jutta Roosen
Jutta Roosen

H-Index: 28

How do consumers decide whether to discard food products? A best-worst scaling approach.

2023

Christina Maria Neubig
Christina Maria Neubig

H-Index: 1

Jutta Roosen
Jutta Roosen

H-Index: 28

Exploring Consumers' Interpretation of Contested Nutritional Evidence: The Relevance of the Moral Foundations Theory

2023

Jutta Roosen
Jutta Roosen

H-Index: 28

It’s safe and healthy! Increasing consumers’ willingness to consume aging produce

Food Quality and Preference

2022/4/13

Jutta Roosen
Jutta Roosen

H-Index: 28

The Food Start-up Scene in the Large Area of Munich A Comparison between 2020 and 2017

2022

Jutta Roosen
Jutta Roosen

H-Index: 28

Hans Hauner
Hans Hauner

H-Index: 52

Eine vergleichende Evaluation der Online-Krisenkommunikation von Behörden und unabhängigen Expert* innen im Zuge der Covid-19 Pandemie als Grundlage für die Verbesserung der …

2022/6/16

A modern guide to food economics

2022/3/17

Jutta Roosen
Jutta Roosen

H-Index: 28

Introduction to A Modern Guide to Food Economics

2022/3/17

Jutta Roosen
Jutta Roosen

H-Index: 28

See List of Professors in Jutta Roosen University(Technische Universität München)

Co-Authors

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