Joni Salminen

Joni Salminen

Turun yliopisto

H-index: 33

Europe-Finland

About Joni Salminen

Joni Salminen, With an exceptional h-index of 33 and a recent h-index of 33 (since 2020), a distinguished researcher at Turun yliopisto, specializes in the field of Personas, Digital Marketing, Startups, Platforms.

His recent articles reflect a diverse array of research interests and contributions to the field:

Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas

“There Is something Rotten in Denmark”: Investigating the Deepfake persona perceptions and their Implications for human-centered AI

Search Analytics

The Choice of a Persona: An Analysis of Why Stakeholders Choose a Given Persona for a Design Task

Web and Social Media Analytics Strategy

User Study Analytics

How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation

The Foundations of Social Media Analytics

Joni Salminen Information

University

Position

Scientist at Qatar Computing Research Institute and Postdoc at Turku School of Economics

Citations(all)

3596

Citations(since 2020)

3508

Cited By

782

hIndex(all)

33

hIndex(since 2020)

33

i10Index(all)

76

i10Index(since 2020)

74

Email

University Profile Page

Turun yliopisto

Google Scholar

View Google Scholar Profile

Joni Salminen Skills & Research Interests

Personas

Digital Marketing

Startups

Platforms

Top articles of Joni Salminen

Title

Journal

Author(s)

Publication Date

Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas

Computers in Human Behavior: Artificial Humans

Joni Salminen

João M Santos

Soon-gyo Jung

Bernard J Jansen

2024/2/23

“There Is something Rotten in Denmark”: Investigating the Deepfake persona perceptions and their Implications for human-centered AI

Computers in Human Behavior: Artificial Humans

Ilkka Kaate

Joni Salminen

João M Santos

Soon-Gyo Jung

Hind Almerekhi

...

2024/1/1

Search Analytics

Bernard J Jansen

Kholoud K Aldous

Joni Salminen

Hind Almerekhi

Soon-gyo Jung

2023/9/6

The Choice of a Persona: An Analysis of Why Stakeholders Choose a Given Persona for a Design Task

Joni Salminen

Sercan Şengün

João M Santos

Soon-gyo Jung

Lene Nielsen

...

2023/7/23

Web and Social Media Analytics Strategy

Bernard J Jansen

Kholoud K Aldous

Joni Salminen

Hind Almerekhi

Soon-gyo Jung

2023/9/6

User Study Analytics

Bernard J Jansen

Kholoud K Aldous

Joni Salminen

Hind Almerekhi

Soon-gyo Jung

2023/9/6

How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation

Joni Salminen

Mekhail Mustak

Muhammad Sufyan

Bernard J Jansen

2023/12

The Foundations of Social Media Analytics

Bernard J Jansen

Kholoud K Aldous

Joni Salminen

Hind Almerekhi

Soon-gyo Jung

2023/9/6

Finetuning analytics information systems for a better understanding of users: evidence of personification bias on multiple digital channels

Information Systems Frontiers

Bernard J Jansen

Soon-gyo Jung

Joni Salminen

2023/4/22

Data Collection Methods

Mya Poe

Neal Lerner

Jennifer Craig

James Paradis

2010

The Foundations of Web Analytics

Bernard J Jansen

Kholoud K Aldous

Joni Salminen

Hind Almerekhi

Soon-gyo Jung

2023/9/6

Measuring Engagement Through Remote Interactions of Customers: Introducing METRIC

Jinan Y Azem

Joni Salminen

Soon-gyo Jung

Bernard J Jansen

2023/10/23

Understanding Audiences, Customers, and Users Via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

Bernard J Jansen

Kholoud K Aldous

Joni Salminen

Hind Almerekhi

Soon-gyo Jung

2023/9/5

A Discussion of the Validity of Data Analytics

Bernard J Jansen

Kholoud K Aldous

Joni Salminen

Hind Almerekhi

Soon-gyo Jung

2023/9/6

Will they take this offer? A machine learning price elasticity model for predicting upselling acceptance of premium airline seating

Information & Management

Saravanan Thirumuruganathan

Noora Al Emadi

Soon-gyo Jung

Joni Salminen

Dianne Ramirez Robillos

...

2023/4/1

Data Preprocessing

Christo El Morr

Manar Jammal

Hossam Ali-Hassan

Walid El-Hallak

2022/11/30

The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task

International Journal of Human-Computer Studies

Ilkka Kaate

Joni Salminen

Joao Santos

Soon-Gyo Jung

Rami Olkkonen

...

2023/10/1

Employing large language models in survey research

Natural Language Processing Journal

Bernard J Jansen

Soon-gyo Jung

Joni Salminen

2023/9/1

Social Media Analytics

Handbook of marketing decision models

Wendy W Moe

Oded Netzer

David A Schweidel

2017

How feature changes of a dominant ad platform shape advertisers’ human agency

International Journal of Electronic Commerce

Joni Salminen

Bernard J Jansen

Mekhail Mustak

2023/1/2

See List of Professors in Joni Salminen University(Turun yliopisto)

Co-Authors

H-index: 18
Valtteri Kaartemo

Valtteri Kaartemo

Turun yliopisto

H-index: 16
João M. Santos

João M. Santos

Instituto Universitário de Lisboa

H-index: 15
William Y. Degbey

William Y. Degbey

Turun yliopisto

H-index: 13
José  Apolinário Teixeira

José Apolinário Teixeira

Åbo Akademi

H-index: 11
Mekhail Mustak

Mekhail Mustak

Turun yliopisto

H-index: 11
Sercan Şengün

Sercan Şengün

Illinois State University

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