John Hulland
University of Georgia
H-index: 43
North America-United States
Top articles of John Hulland
Bibliometric reviews—some guidelines
Journal of the Academy of Marketing Science
2024/3/22
John Hulland
H-Index: 30
The design communication assessment scale (DCAS): Assessing and adjusting the effectiveness of product design communications
Journal of Marketing Research
2024/2
John Hulland
H-Index: 30
Julio Sevilla
H-Index: 7
Introducing another new JAMS Co-Editor
Journal of the Academy of Marketing Science
2023/1
John Hulland
H-Index: 30
Scale use and abuse: Towards best practices in the deployment of scales
Journal of Consumer Psychology
2023/1
John Hulland
H-Index: 30
Marketing performance assessment and accountability: Process and outcomes
International Journal of Research in Marketing
2022/6/1
Fulfilling the basic psychological needs of esports fans: A self-determination theory approach
Communication & sport
2022/4
Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond
2022/10/25
Systematic literature reviews in international marketing: from the past to the futureGuest editorial
Consumer brand curation on social shopping sites
Journal of Business Research
2021/9/1
John Hulland
H-Index: 30
The importance of behavioral outcomes
2021/5
John Hulland
H-Index: 30
Joining forces for doing good: getting the international cause-alliance right
International Marketing Review
2020/12/3
Efua Obeng
H-Index: 4
John Hulland
H-Index: 30
Beyond the game: Dimensions of esports online spectator demand
Communication & Sport
2020/12
Introduction to the business model innovations in emerging markets special issue
2020/9
John Hulland
H-Index: 30
Conceptual review papers: revisiting existing research to develop and refine theory
2020/6
John Hulland
H-Index: 30
Why systematic review papers and meta-analyses matter: An introduction to the special issue on generalizations in marketing
2020/5
John Hulland
H-Index: 30
Mark B Houston
H-Index: 28
The future of technology and marketing: A multidisciplinary perspective
2020/1
Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing
Journal of the Academy of Marketing Science
2020/1
Co-Authors
