Jessica Pallant

About Jessica Pallant

Jessica Pallant, With an exceptional h-index of 6 and a recent h-index of 6 (since 2020), a distinguished researcher at Swinburne University of Technology, specializes in the field of Customisation, Co-creation, Service Innovation, Consumer Behaviour, Market Segmentation.

His recent articles reflect a diverse array of research interests and contributions to the field:

Generative AI and the future of education: Ragnarök or reformation? A paradoxical perspective from management educators

Choose your own adventure: understanding why students prefer certain types of assessment

What drives consumers to customize products? The mediating role of brand experience

When and how consumers are willing to exchange data with retailers: An exploratory segmentation

The case for scaling authentic learning across undergraduate and postgraduate research skills courses

What is adaptive clothing and how can it make life easier for people with a disability?

Product customization: A profile of consumer demand

Consumer cross-channel behaviour: is it always planned?

Jessica Pallant Information

University

Position

Lecturer in Marketing

Citations(all)

475

Citations(since 2020)

474

Cited By

26

hIndex(all)

6

hIndex(since 2020)

6

i10Index(all)

6

i10Index(since 2020)

6

Email

University Profile Page

Google Scholar

Jessica Pallant Skills & Research Interests

Customisation

Co-creation

Service Innovation

Consumer Behaviour

Market Segmentation

Top articles of Jessica Pallant

Title

Journal

Author(s)

Publication Date

Generative AI and the future of education: Ragnarök or reformation? A paradoxical perspective from management educators

The international journal of management education

Weng Marc Lim

Asanka Gunasekara

Jessica Leigh Pallant

Jason Ian Pallant

Ekaterina Pechenkina

2023/7/1

Choose your own adventure: understanding why students prefer certain types of assessment

Journal of University Teaching & Learning Practice

Ryan Jopp

Jessica L Pallant

Heather Russell

2023

What drives consumers to customize products? The mediating role of brand experience

Journal of Retailing and Consumer Services

Jessica Pallant

Ingo O. Karpen

Sean Sands

2022

When and how consumers are willing to exchange data with retailers: An exploratory segmentation

Journal of Retailing and Consumer Services

Jason I Pallant

Jessica L Pallant

Sean J Sands

Carla R Ferraro

Eslam Afifi

2022/1/1

The case for scaling authentic learning across undergraduate and postgraduate research skills courses

Teaching in Higher Education

Jason I Pallant

Jessica L Pallant

Ryan Jopp

2022/4/20

What is adaptive clothing and how can it make life easier for people with a disability?

Journal of the Home Economics Institute of Australia

Louise Grimmer

Gary Mortimer

Jason Pallant

Jessica Pallant

2022/1/1

Product customization: A profile of consumer demand

Journal of Retailing and Consumer Services

Jessica Pallant

Sean Sands

Ingo Karpen

2020/5/1

Consumer cross-channel behaviour: is it always planned?

International Journal of Retail & Distribution Management

Isabella Maggioni

Sean James Sands

Carla Renee Ferraro

Jason Ian Pallant

Jessica Leigh Pallant

...

2020/10/27

The 4Cs of mass customization in service industries: a customer lens

Journal of Services Marketing

Jessica L Pallant

Sean Sands

Ingo Oswald Karpen

2020/3/28

Self-selection and purchase value of research shoppers

International Journal of Retail & Distribution Management

Jason Ian Pallant

Sean James Sands

Carla Renee Ferraro

Jessica Leigh Pallant

2020/7/24

See List of Professors in Jessica Pallant University(Swinburne University of Technology)

Co-Authors

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