Jassim Al-Gasawneh
Applied Science University
H-index: 21
Asia-Bahrain
Top articles of Jassim Al-Gasawneh
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Mobile marketing: Exploring the efficacy of user-centric strategies for enhanced consumer engagement and conversion rates | International Journal of Membrane Science and Technology | Mohammad Khalaf Daoud Marzouq Al-Qeed AYB Ahmad Jassim Ahmad Al-Gasawneh | 2023 |
Application of ChatGPT in Improving Customer Sentiment Analysis for Businesses | Jurnal Teknologi Dan Sistem Informasi Bisnis | Frans Sudirjo Karno Diantoro Jassim Ahmad Al-Gasawneh Hizbul Khootimah Azzaakiyyah Abu Muna Almaududi Ausat | 2023/7/10 |
Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness | Jassim Ahmad Al-Gasawneh Batool Al Khoja Marzouq Ayed Al-Qeed Nawras M Nusairat Qais Hammouri | 2022 | |
Intentions to use FinTech in the Jordanian banking industry | International Journal of Data and Network Science | A Alsmadi Amjed Alfityani L Alhwamdeh A Al_hazimeh J Al-Gasawneh | 2022 |
Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention | International Journal of Data and Network Science | Qais Hammouri Asmahan Altaher Jassim Al-Gasawneh Ahmad A. Rabaa’i Abdalrazzaq Aloqool | 2022/4 |
Intention to purchase halal cosmetics: do males and females differ? A multigroup analysis | Cosmetics | Abdul Hafaz Ngah Serge Gabarre Heesup Han Samar Rahi Jassim Ahmad Al-Gasawneh | 2021/2/23 |
The determinants of trust and its influence on online buying intention: an empirical study on social commerce in Jordan | Annals of the Romanian Society for Cell Biology | Qais Hammouri Jasim Ahmad Al-Gasawneh Nawras M Nusairat Ahmad Hanandeh Samer Barakat | 2021/5/16 |
The impact of customer relationship management dimensions on service quality | Polish Journal of Management Studies | Jassim Ahmad Al-Gasawneh Marhana Muhamed Anuar Zdzisława Dacko-Pikiewicz Jumadil Saputra | 2021 |
The impact of social media marketing on brand equity: A systematic review | Review of Integrative Business and Economics Research | H Abu-Rumman As' ad Anas Y Alhadid | 2014 |
User-generated content-consumer buying intentions nexus: the mediating role of brand image | Academy of Strategic Management Journal | Nawras M Nusairat Mohammad A Alroale Marzouq Al Qeed Jassim Ahmad Al-Gasawneh Qais Hammouri | 2021 |
Determinants of the continuous use of mobile apps: The mediating role of users awareness and the moderating role of customer focus | International Journal of Data and Network Science | Qais Hammouri J Al-Gasawneh E Abu-Shanab N Nusairat Hakim Akhorshaideh | 2021 |
Attitudes toward implementing E-government in health insurance administration | International Journal of Electronic Government Research (IJEGR) | Qais Mohammad Hammouri Emad Ahmed Abu-Shanab Nawras M Nusairat | 2021/4/1 |
Modelling Muslims’ revisit intention of non-halal certified restaurants in Malaysia | Journal of Islamic Marketing | Firdaus Firdaus Halimi Serge Gabarre Samar Rahi Jassim Ahmad Al-Gasawneh Abdul Hafaz Ngah | 2021/11/30 |
Antecedents of consumers’ adoption of electronic commerce in developing countries | International Journal of Data and Network Science | Dmaithan Almajali Qais Hammouri Tha'er Majali J Al-Gasawneh Z Dahalin | 2021 |
Impacts of social media and demographical characteristics on university admissions: case of Jordanian private universities | PalArch’s Journal of Archaeology of Egypt/Egyptology | Ahmad Salih Alnaser Motteh S Al-Shibly Mahmoud Alghizzawi Mohammed Habes | 2020 |
The interaction effect of comprehensiveness between social media and online purchasing intention in Jordanian pharmacies | Jassim Al-Gasawneh Mahmoud Al-Wadi Belal Al-Wadi Bandar Alown Nawras Nuseirat | 2020/9/11 | |
The relationship between perceived destination image, social media interaction and travel intentions relating to Neom city | Academy of Strategic Management Journal | Jassim Ahmad Al-Gasawneh Abdullah Matar Al-Adamat | 2020/7/1 |
The impact of moral intelligence on green purchase intention | Management Science Letters | A Al-Adamat J Al-Gasawneh O Al-Adamat | 2020 |
Co-Authors
