James Zhang

James Zhang

University of Georgia

H-index: 56

North America-United States

About James Zhang

James Zhang, With an exceptional h-index of 56 and a recent h-index of 35 (since 2020), a distinguished researcher at University of Georgia, specializes in the field of sport marketing, sport leadership, and youth program management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Fulfilling the basic psychological needs of esports fans: A self-determination theory approach

Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications

Impact of market demand on recurring hallmark sporting event spectators: An empirical study of the Shanghai Masters

Global issues and new ideas in sport management: Exploring the role of culture in Ladies Professional Golf Association viewership

How do perceptions of non-mega sport events impact quality of life and support for the event among local residents?

Impact of perceived value on behaviour intention of parent-child runners in a marathon event

Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach

Innovation-driven development strategy and research development investment: a case study of Chinese sport firms

James Zhang Information

University

Position

___

Citations(all)

10813

Citations(since 2020)

4873

Cited By

7739

hIndex(all)

56

hIndex(since 2020)

35

i10Index(all)

152

i10Index(since 2020)

116

Email

University Profile Page

University of Georgia

Google Scholar

View Google Scholar Profile

James Zhang Skills & Research Interests

sport marketing

sport leadership

and youth program management

Top articles of James Zhang

Title

Journal

Author(s)

Publication Date

Fulfilling the basic psychological needs of esports fans: A self-determination theory approach

Communication & sport

Tyreal Yizhou Qian

Jerred Junqi Wang

James Jianhui Zhang

John Hulland

2022/4

Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications

Communication & Sport

Brandon Mastromartino

Jerred J Wang

D Welch Suggs

Candice R Hollenbeck

James J Zhang

2022/12

Impact of market demand on recurring hallmark sporting event spectators: An empirical study of the Shanghai Masters

International Journal of Sports Marketing and Sponsorship

Lei Luo

Tyreal Yizhou Qian

Gregg Rich

James J Zhang

2022/4/5

Global issues and new ideas in sport management: Exploring the role of culture in Ladies Professional Golf Association viewership

Euisoo Kim

Tyreal Y Qian

Lauren M Johnson

James J Zhang

2021/4/12

How do perceptions of non-mega sport events impact quality of life and support for the event among local residents?

Sport in Society

Yanling Duan

Brandon Mastromartino

John Nauright

James Jianhui Zhang

Bing Liu

2021/9/27

Impact of perceived value on behaviour intention of parent-child runners in a marathon event

Yanchao Li

Andrew Kim

Olivia Xinrui Liu

Brandon Mastromartino

Yujie Wang

...

2021/9/27

Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach

European Sport Management Quarterly

Brian H Yim

Kevin K Byon

Thomas A Baker

James J Zhang

2021/8/8

Innovation-driven development strategy and research development investment: a case study of Chinese sport firms

Asia Pacific Journal of Marketing and Logistics

Gang Chen

Luke L Mao

Nathan David Pifer

James J Zhang

2021/6/30

Selling fun and making a fortune: An examination of Mark Cuban’s impact on sport and business

Sport in Society

N David Pifer

Brandon Mastromartino

James J Zhang

2020/9/1

Development and testing of a module to promote generic oral contraceptive prescribing among nurse practitioners

Journal of the American Association of Nurse Practitioners

Mark Chee

Gena Lenti

Jeanne Farnan

Michelle Cook

Arlene Weissman

...

2020/1/1

Internships, practicum, and professional marketability

Sara Gershon

Brandon Mastromartino

James J Zhang

2020/10/11

Sport spectatorship and health benefits: A case of a Japanese professional golf tournament

Frontiers in Psychology

Yasuhiro Watanabe

Tyreal Y Qian

Jerred J Wang

N David Pifer

James J Zhang

2020/7/21

Sport fan consumption: Contemporary research and emerging trends

Lauren Michele Johnson

Wen-Hao Winston Chou

Brandon Mastromartino

James Jianhui Zhang

2020

Consumer behavior of Women’s sports

Lauren M Johnson

Demetrius W Pearson

Ryan K Zapalac

James J Zhang

2020/10/11

Developing a fanbase in niche sport markets: An examination of NHL fandom and social sustainability in the sunbelt

Sustainability

Brandon Mastromartino

Tyreal Y Qian

Jerred J Wang

James J Zhang

2020/2/4

Physician and Nurse Practitioner Attitudes on Generic Prescribing of Oral Contraceptive Pills and Antidepressants

Journal of general internal medicine

Ali Thaver

Mark Chee

Kristen Wroblewski

Arlene Weissman

Michelle Cook

...

2020/12

Modeling environmental antecedents of online word-of-mouth on team social media: A perspective of information value

Sport Marketing Quarterly

Jerred Junqi Wang

N David Pifer

Glaucio Scremin

James J Zhang

2020/6/1

The LPGA’s global tour and domestic audience: Factors influencing viewer’s intention to watch in the United States

Sport in Society

Euisoo Kim

Kyu-soo Chung

Jepkorir Rose Chepyator-Thomson

Zhenqiu Lu

James Jianhui Zhang

2020/8/10

Sport Business in the United States: Contemporary Perspectives

Brenda G Pitts

James J Zhang

2020/10/11

Growth in sport media and the rise of new sport fandom

Andrew Kim

Tyreal Yizhou Qian

Hyun-Woo Lee

Brandon Mastromartino

James J Zhang

2020

See List of Professors in James Zhang University(University of Georgia)

Co-Authors

H-index: 58
Heather Gibson

Heather Gibson

University of Florida

H-index: 53
Pamela Wicker

Pamela Wicker

Universität Bielefeld

H-index: 48
Galen Trail

Galen Trail

Seattle University

H-index: 46
Yong Jae Ko

Yong Jae Ko

University of Florida

H-index: 44
Robin K. Henson

Robin K. Henson

University of North Texas

H-index: 44
Lori Pennington-Gray

Lori Pennington-Gray

University of South Carolina

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