Galen Trail
Seattle University
H-index: 48
North America-United States
Top articles of Galen Trail
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior | International Journal of Sports Marketing and Sponsorship | Galen Trail | 2024/1/29 |
A critical assessment for sport management research: comparing PLS-SEM and CB-SEM techniques for moderation analysis using formative measures | Journal of Global Sport Management | Galen T Trail Yu Kyoum Kim Priscila Alfaro-Barrantes | 2024/1/2 |
How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level? | International Journal of Sports Marketing and Sponsorship | Galen Trail Hyejin Bang Windy Dees | 2024/3/19 |
Assessing key performance indicators of corporate social responsibility initiatives in sport | European Sport Management Quarterly | Brian P McCullough Galen T Trail | 2023/1/2 |
Consolidation of Concepts and Scales Examining External Activation Factors Afecting Sport Consumption. | Sport Marketing Quarterly | Galen T Trail Priscila Alfaro-Barrantes Yukyoum Kim | 2023/9/1 |
Esports sponsorship: An empirical examination of esports consumers’ perceptions of non-endemic sponsors | Journal of Global Sport Management | Marcel Huettermann Galen T Trail Anthony D Pizzo Valerio Stallone | 2023/4/3 |
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers? | International Journal of Sports Marketing and Sponsorship | Galen Trail Don Lee Stavros Triantafyllidis Jessica R Braunstein-Minkove Ari Kim | 2023/1/17 |
A longitudinal study of sustainability attitudes, intentions, and behaviors | Sustainability Science | Galen T Trail Brian P McCullough | 2021/9 |
Transformative marketing: Health and well-being of Special Olympic athletes | International Journal of Sports Marketing and Sponsorship | Brian P McCullough Galen T Trail | 2021/6/14 |
Marketing sustainability through sport: Testing the sport sustainability campaign evaluation model | European Sport Management Quarterly | Galen T Trail Brian P McCullough | 2020/3/14 |
Co-Authors
