Jessica R. Braunstein-Minkove
Towson University
H-index: 12
North America-United States
Top articles of Jessica R. Braunstein-Minkove
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Turning Insight into Action: A Case Study Assessing the Use of Consumer Behavior Data in Minor League Baseball Marketing and Communication Strategies | Journal of Applied Sport Management | Jessica R Braunstein-Minkove Ari Kim | 2023 |
Guest Editors’ Introduction: Special Issue on Innovations in Engaged Learning in Sport, Tourism, and Live Entertainment Education | Autom. Softw. Eng. | John Grundy John G Hosking | 2013/9/1 |
Transferable Skills: Preparing Sport Management Students for Careers Both Within and Outside the Sports Industry | Sport Management Education Journal | Jessica R Braunstein-Minkove Jaime R DeLuca Sydney C Baucum | 2023/1/1 |
Social Media as a Gateway to Sport Consumption: The Role of Virtual Parenting Communities on the Decision-Making Process of Sport Momsumers | Sports Innovation Journal | Jessica R Braunstein-Minkove Ari Kim Gashaw Abeza | 2023/5/23 |
Who are Minor League Baseball spectators? Developing a motivation-based segmentation typology of MiLB game attendees | International Journal of Sport Management and Marketing | Ari Kim Jessica R Braunstein-Minkove Moonhoon Choi | 2023 |
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers? | International Journal of Sports Marketing and Sponsorship | Galen Trail Don Lee Stavros Triantafyllidis Jessica R Braunstein-Minkove Ari Kim | 2023/1/17 |
The Myth of “More” and the Impact of Significant Others on Student-Athlete Participation in High Impact Practices | Journal of Issues in Intercollegiate Athletics | Jessica R Braunstein-Minkove Nicolo Russolillo Ryan King-White | 2023 |
Leading Student-Athletes to Success Beyond the Field: Assessing the Role of Leadership in Adopting High Impact Practices in Intercollegiate Athletics | Journal of Intercollegiate Sport | Jessica Braunstein-Minkove Nicolo Russolillo Ryan King-White | 2022/10/10 |
A Practical Guide to Social Media Management in Sport | World Scientific Book Chapters | Jessica R Braunstein-Minkove Arielle Insel Gashaw Abeza | 2021 |
Social Media in Sports Decision-Making | World Scientific Book Chapters | Jessica R Braunstein-Minkove Ari Kim Norm O’Reilly | 2021 |
Qatar 2022 World Cup: Designing a Context-Based Decision-Making Approach | Case Studies in Sport Management | Gashaw Abeza Mads Quist Boesen Norm O’Reilly Jessica R Braunstein-Minkove | 2020/1/1 |
Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication | International Journal of Sport Communication | Gashaw Abeza Norm O’Reilly Jessica R Braunstein-Minkove | 2020/11/6 |
Ambush marketing via social media: The case of the three most recent Olympic Games | International Journal of Sport Communication | Gashaw Abeza Jessica R Braunstein-Minkove Benoit Séguin Norm O’Reilly Ari Kim | 2020/10/8 |
Self-Branding through NFL Team Fanship: Fans' Desired Self-Image and Its Implications for Branding Practices. | Sport Marketing Quarterly | Jerred Junqi Wang Jessica R Braunstein-Minkove Thomas A Baker Bo Li James J Zhang | 2020/3/1 |
High impact practices in intercollegiate athletics. | Ellen J Staurowsky Anthony Weaver Jessica R Braunstein-Minkove David Shonk | 2020 |
