ProfessorsProfessors of University of HartfordHyunjung Lee

Hyunjung Lee

University of Hartford

H-index: 5

North America-United States

About Hyunjung Lee

Hyunjung Lee, With an exceptional h-index of 5 and a recent h-index of 5 (since 2020), a distinguished researcher at University of Hartford, specializes in the field of marketing, marketing strategy, nonprofit marketing, innovation, marketing education.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Relationship Between Marketing and Fundraising for Arts and Cultural Organizations

Peer teaching in digital marketing courses: A conceptual framework

Stability and compatibility in the receptivity of US arts and culture organizations to corporate support

The moderating role of perceived social risk in bank credit card referral programs

Hyunjung Lee Information

University	University of Hartford
Position	___
Citations(all)	63
Citations(since 2020)	63
Cited By	10
hIndex(all)	5
hIndex(since 2020)	5
i10Index(all)	2
i10Index(since 2020)	2
Email	Access Email
University Profile Page	University of Hartford
Google Scholar	View Google Scholar Profile

Hyunjung Lee Skills & Research Interests

marketing

marketing strategy

nonprofit marketing

innovation

marketing education

Top articles of Hyunjung Lee

Title	Journal	Author(s)	Publication Date
The Relationship Between Marketing and Fundraising for Arts and Cultural Organizations		Hyunjung Lee Kyoungnam Ha Youngseon Kim	2022/1/1
Peer teaching in digital marketing courses: A conceptual framework	Marketing Education Review	Christine Ye Hyunjung Lee Carmina Cavazos Jerome Katrichis Andy Wei Hao	2021/4/3
Stability and compatibility in the receptivity of US arts and culture organizations to corporate support	International Journal of Arts Management	Hyunjung Lee Youngseon Kim Rebecca Ranucci	2021
The moderating role of perceived social risk in bank credit card referral programs	International Journal of Bank Marketing	Chanho Song Tuo Wang Hyunjung Lee Michael Y Hu	2020/10/26