Robert Jewell
Kent State University
H-index: 21
North America-United States
Top articles of Robert Jewell
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness | Journal of Global Scholars of Marketing Science | Yiru Wang César Zamudio Hua Meng Robert D Jewell | 2024/4/2 |
The more they know: Using transparent online communication to combat fake online reviews | Business Horizons | Yiru Wang César Zamudio Robert D Jewell | 2023/11/1 |
A Picture’s worth a thousand words: using depicted movement in picture-based ads to increase narrative transportation | Journal of Advertising | Jamie L Grigsby Robert D Jewell César Zamudio | 2023/8/8 |
Not so bad after all: How format influences review writers' post‐review evaluations | Jamie L Grigsby César Zamudio Robert D Jewell | 2022/11 | |
Have your cake and eat it too: How invoking post-purchase hyperopia mitigates impulse purchase regret | Marketing Letters | Jamie L Grigsby Robert D Jewell Colin Campbell | 2021/3 |
What’s in a name? Scent brand names, olfactory imagery, and purchase intention | Journal of Product & Brand Management | Hua Meng César Zamudio Robert D Jewell | 2021/2/24 |
Imagine That! Stimulating Consumers’ Imagination for Scented Product Omnichannel Success | Stimulating Consumers’ Imagination for Scented Product Omnichannel Success (November 1, 2021). Rutgers Business Review | Hua Meng Cesar Zamudio Robert D Jewell | 2021 |
Strategic change and innovation reputation: Opening up the innovation process | Journal of Business Research | Todd Morgan Michael Obal Robert D Jewell | 2021/8/1 |
Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change | Todd Morgan Michael Obal Robert D Jewell | 2020 |
