Andy Hao
University of Hartford
H-index: 15
North America-United States
Top articles of Andy Hao
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Guest editorial: Artificial intelligence application and future research directions in interactive marketing | Andy Hao Hongfei Liu | 2024/1/30 | |
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads | Journal of Business-to-Business Marketing | Yongge Niu Zhangdi Wei Andy W Hao Banggang Wu | 2023/4/3 |
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads | Journal of Research in Interactive Marketing | Ying Zhu Yong Wang Joicey Wei Andy Hao | 2023/2/9 |
How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions | Journal of Research in Interactive Marketing | Zhen Huang Yidan Zhu Andy Hao Jia Deng | 2022/8/17 |
Two decades of research on nation branding: A review and future research agenda | Andy W Hao Justin Paul Sangeeta Trott Chiquan Guo Heng-Hui Wu | 2021/2/12 | |
Digital platforms for business-to-business markets: A systematic review and future research agenda | Deep Shree Rajesh Kumar Singh Justin Paul Andy Hao Shichun Xu | 2021/12/1 | |
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) | Justin Paul Weng Marc Lim Aron O’Cass Andy Wei Hao Stefano Bresciani | 2021/7 | |
Understanding the impact of national culture on firms’ benefit-seeking behaviors in international B2B relationships: A conceptual model and research propositions | Journal of Business Research | Shichun Xu Andy Hao | 2021/6/1 |
Peer teaching in digital marketing courses: A conceptual framework | Marketing Education Review | Christine Ye Hyunjung Lee Carmina Cavazos Jerome Katrichis Andy Wei Hao | 2021/4/3 |
What makes a fan a fan?: The connection between Steve Jobs and Apple fandom | Ruijuan Wu Cheng Lu Wang Andy Hao | 2020 | |
Affective and cognitive dimensions in cultural identity: scale development and validation | Asia Pacific Journal of Marketing and Logistics | Xiaoyi Pan Andy Hao Cuiling Guan Tsun-Jui Hsieh | 2020/8/6 |
Understanding consumer fandom: literature review and conceptual framework | Andy Hao | 2020 | |
The determinants and performance of early internationalizing firms: A literature review and research agenda | Guohua Jiang Masaaki Kotabe Feng Zhang Andy W Hao Justin Paul | 2020/8/1 | |
Vis-à-vis: pampering the sophisticated and satisfying the simple | Emerald Emerging Markets Case Studies | Shu-Hsun Ho Heng-Hui Wu Andy Hao | 2020/7/16 |
Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance: A study of e-commerce enterprises | Industrial Marketing Management | Yongge Niu Fumin Deng Andy W Hao | 2020/7/1 |
Cultural differences in vertical brand extension evaluations: the influence of thinking styles | Cross Cultural & Strategic Management | Andy Wei Hao Xin Liu Michael Hu Xiaoling Guo | 2020/3/30 |
Co-Authors
