Hong Yuan
University of Oregon
H-index: 11
North America-United States
Top articles of Hong Yuan
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM | Global Marketing Conference | Brandon Reich Hong Yuan Lamberto Zollo Riccardo Rialti | 2023/7 |
When and Why Consumers Respond to Online Privacy Violations | Chi Tran Brandon Reich Hong Yuan | 2023/1/3 | |
Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing | Journal of Business Research | Cindy Xin Wang Hong Yuan Joshua T Beck | 2022/5/1 |
CLOSING THE ATTITUDE-BEHAVIOR GAP: A NOVEL MEASURE TO PREDICT ETHICAL CONSUMPTION | 2022 AMA Winter Academic Conference | Brandon J Reich Hong Yuan Lamberto Zollo Riccardo Rialti | 2022 |
Feeling manipulated: How tip request sequence impacts customers and service providers? | Journal of Service Research | Nathan Warren Sara Hanson Hong Yuan | 2020 |
No to Facebook but Yes to Amazon: A Multi-method Investigation of Consumer Response to Privacy Violations | Marketing Science Institute Working Paper Series | Chi Tran Brandon J Reich Hong Yuan | 2021 |
Who’s in Control? How Default Tip Levels Influence Customer Response | Marketing Science Institute Working Paper Series | NB Warren Sara Hanson Hong Yuan | 2021 |
Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism | Psychology & Marketing | Sara Hanson Monika Kukar‐Kinney Hong Yuan | 2021/11 |
The control–effort trade-off in participative pricing: How easing pricing decisions enhances purchase outcomes | Journal of Marketing | Cindy Xin Wang Joshua T Beck Hong Yuan | 2021/9 |
I know what you are thinking: How theory of mind is employed in product evaluations | Journal of Business Research | Elizabeth A Minton T Bettina Cornwell Hong Yuan | 2021/5/1 |
Feeling Watched: The Impact of Tip Visibility on Customer Engagement and Firms’ Financial Outcomes: An Abstract | Nathan Warren Sara Hanson Hong Yuan | 2020/12/14 |
Co-Authors
