Harri Terho
Turun yliopisto
H-index: 19
Europe-Finland
Top articles of Harri Terho
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors | Journal of Interactive Marketing | Sara Lapresta-Romero Larissa Becker Blanca Hernández-Ortega Harri Terho José L Franco | 2024/4/16 |
Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement | Industrial Marketing Management | Joona Keränen Mario Kienzler Anna Salonen Harri Terho Dirk Totzek | 2023/11/1 |
B2B customer journeys: Conceptualization and an integrative framework | Industrial Marketing Management | Arttu Purmonen Elina Jaakkola Harri Terho | 2023/8/1 |
Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management | Journal of Business & Industrial Marketing | Harri Terho Anna Salonen Meri Yrjänen | 2023 |
CRM system implementation and firm performance: the role of consultant facilitation and user involvement | Journal of Business & Industrial Marketing | Samppa Suoniemi Alex Zablah Harri Terho Rami Olkkonen Detmar Straub | 2022/12/19 |
Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey | Industrial Marketing Management | Harri Terho Joel Mero Lotta Siutla Elina Jaakkola | 2022/8/1 |
Measuring B2B social selling: Key activities, antecedents and performance outcomes | Industrial Marketing Management | Harri Terho Marta Giovannetti Silvio Cardinali | 2022/2/1 |
Three Ways to Sell Value in B2B Markets | MIT Sloan Management Review | Joona Keränen Harri Terho Antti Saurama | 2021/10/1 |
Service journey quality: conceptualization, measurement and customer outcomes | Journal of Service Management | Elina Jaakkola Harri Terho | 2021/5/4 |
The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity | Journal of Business Research | Samppa Suoniemi Harri Terho Alex Zablah Rami Olkkonen Detmar W Straub | 2021/4/1 |
Salesforce Transformation to Solution Selling | The Palgrave Handbook of Servitization | Anna Salonen Harri Terho | 2021 |
Engaging a product-focused sales force in solution selling: interplay of individual-and organizational-level conditions | Journal of the Academy of Marketing Science | Anna Salonen Harri Terho Eva Böhm Ari Virtanen Risto Rajala | 2021 |
Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling | Journal of Personal Selling & Sales Management | Eva Böhm Andreas Eggert Harri Terho Wolfgang Ulaga Alexander Haas | 2020/7/2 |
Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory | Industrial Marketing Management | Joona Keränen Anna Salonen Harri Terho | 2020/7/1 |
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