Gurumurthy Kalyanaram
Massachusetts Institute of Technology
H-index: 20
North America-United States
Top articles of Gurumurthy Kalyanaram
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Behavioral response to online pricing: empirical and managerial insights | Gurumurthy Kalyanaram Gordhan K Saini Suresh Mony N Jayasankaran | 2022/5/17 | |
Behavioral response to price: Data-based insights and future research for retailing | Journal of Retailing | Gurumurthy Kalyanaram Russell S Winer | 2022/3/1 |
COVID-19 Pandemic: Communicating Social Interventions, and Enhancing Dissemination of Accurate Information | Gurumurthy Kalyanaram | 2021 | |
Extant Covid 19 Forecasting Models | Nmims Management Review | Gurumurthy Kalyanaram | 2020 |
The role of brands in recruitment: mediating role of employer brand equity | Asia Pacific Journal of Human Resources | Pritha Banerjee Gordhan K Saini Gurumurthy Kalyanaram | 2020/4 |