Francisco J. Conejo

Francisco J. Conejo

University of Colorado Denver

H-index: 10

North America-United States

About Francisco J. Conejo

Francisco J. Conejo, With an exceptional h-index of 10 and a recent h-index of 9 (since 2020), a distinguished researcher at University of Colorado Denver, specializes in the field of Marketing, branding, personality, sustainability, scaling.

His recent articles reflect a diverse array of research interests and contributions to the field:

Towards More Specific Personality Research in Entrepreneurship: Relating Conscientiousness Facets to Venture Performance

Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement

Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application

Creating strong brand names: A framework for digital practitioners

Towards a better application of brand values

Development of a short scale to measure sustainable product involvement

What is brand personality? A historical and prescriptive account

Simon Anholt, The good country equation: how we can repair the world in one generation

Francisco J. Conejo Information

University

Position

___

Citations(all)

759

Citations(since 2020)

418

Cited By

476

hIndex(all)

10

hIndex(since 2020)

9

i10Index(all)

11

i10Index(since 2020)

8

Email

University Profile Page

Google Scholar

Francisco J. Conejo Skills & Research Interests

Marketing

branding

personality

sustainability

scaling

Top articles of Francisco J. Conejo

Title

Journal

Author(s)

Publication Date

Towards More Specific Personality Research in Entrepreneurship: Relating Conscientiousness Facets to Venture Performance

Revista Nacional de Administración

Francisco J Conejo

Jiban Khuntia

Madhavan Parthasarathy

2023/6

Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement

Journal of Macromarketing

Francisco J Conejo

Wilson Rojas

Ana L Zamora

Clifford E Young

2023/6

Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application

Journal of International Consumer Marketing

Francisco J. Conejo

Enrique A. Gamboa

Clifford E. Young

2023

Creating strong brand names: A framework for digital practitioners

Francisco J Conejo

2022/1/1

Towards a better application of brand values

Journal of Brand Strategy

Francisco J Conejo

2021

Development of a short scale to measure sustainable product involvement

Revista Nacional de Administración

Francisco J Conejo

Wilson Rojas

Ana L Zamora

Clifford E Young

2021/6

What is brand personality? A historical and prescriptive account

Journal of Brand Strategy

Francisco J. Conejo

2021

Simon Anholt, The good country equation: how we can repair the world in one generation

Place Branding and Public Diplomacy

Francisco J. Conejo

2021

Macromarketing Conference: Macromarketing Putting the Local into Global

Ben Wooliscroft

Francisco Conejo

Alexandra Ganglmair-Wooliscroft

Anthony Samuel

2021/7/12

It's Ultimately Social: Exploring the Costa Rican Bar Servicescape

Advances in Hospitality and Leisure

Francisco J Conejo

Enrique A Gamboa

Andrea Insch

2021

Social Consequences of Nascent Markets: Emergence and Growth of Begging in 1859-1880 Denver

Journal of Macromarketing

Francisco J Conejo

Ben Wooliscroft

2020/6

Revisiting the Brand Luxury Index: new empirical evidence and future directions

Journal of Brand Management

Francisco J Conejo

Lawrence F Cunningham

Clifford E Young

2020/1/1

Towards a Luxury Service Value Taxonomy: Empirical Evidence and Future Directions

Services Marketing Quarterly

Francisco J. Conejo

Lawrence F. Cunningham

Clifford E. Young

2020

See List of Professors in Francisco J. Conejo University(University of Colorado Denver)

Co-Authors

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