Ben Wooliscroft
Auckland University of Technology
H-index: 21
Oceania-New Zealand
Top articles of Ben Wooliscroft
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton | Journal of Macromarketing | Ben Wooliscroft | 2024/3/27 |
Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing | Journal of Macromarketing | Julie V Stanton Beatriz DeQuero-Navarro Christine Domegan Ben Wooliscroft | 2024/3 |
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities | Shoaib M Farooq Padela Ben Wooliscroft Alexandra Ganglmair-Wooliscroft | 2024/3 | |
Struggling and Thriving: Effectuation in Social and Economic Stress | Sustainability | Masoud Karami Ben Wooliscroft Maryam Hejazinia | 2024/2/6 |
Effectual networking capability and SME performance in international B2B markets | Journal of Business & Industrial Marketing | Masoud Karami Ben Wooliscroft Lisa McNeill | 2023/11/21 |
The sustainable attitude-behavior gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research | Penny Munro Sommer Kapitan Ben Wooliscroft | 2023/9/19 | |
Drivers of ethical consumption: Insights from a developing country | Journal of Macromarketing | Sabeehuddin Hasan Ben Wooliscroft Alexandra Ganglmair-Wooliscroft | 2023/6 |
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries | Journal of Macromarketing | Ben Wooliscroft Eunju Ko | 2023/6 |
A hierarchy of sustainable grocery shopping behaviours: Using Rasch modelling to explore adoption groups | Journal of Consumer Behaviour | Alexandra Ganglmair‐Wooliscroft Ben Wooliscroft | 2022/11 |
An investigation of sustainable consumption behavior systems–Exploring personal and socio-structural characteristics in different national contexts | Journal of Business Research | Alexandra Ganglmair-Wooliscroft Ben Wooliscroft | 2022/9/1 |
COVID and New Zealand: An outlier case | Ben Wooliscroft Sabeehuddin Hasan Alexandra Ganglmair-Wooliscroft | 2022/8/24 | |
Macromarketing Conference: The New Normal | Ben Wooliscroft Sabrina Helm Alexandra Ganglmair-Wooliscroft Stefanie Beninger | 2022/6/20 | |
Brand systems: Integrating branding research perspectives | European Journal of Marketing | Shoaib M Farooq Padela Ben Wooliscroft Alexandra Ganglmair-Wooliscroft | 2022/12/23 |
Effectual control and small firms' international performance: the mediating role of partnership and gaining new knowledge | International Journal of Entrepreneurial Behavior & Research | Masoud Karami Yanto Chandra Ben Wooliscroft Lisa McNeill | 2022/5/10 |
Addressing construct intensity in entrepreneurship: log-transformed Guttman Scaling with need for achievement as exemplar | Entrepreneurship Research Journal | Francisco J Conejo Clifford E Young Ben Wooliscroft Madhavan Parthasarathy | 2021/1/21 |
Teaching marketing history | Ben Wooliscroft | 2021/11/19 | |
Macromarketing Conference: Macromarketing Putting the Local into Global | Ben Wooliscroft Francisco Conejo Alexandra Ganglmair-Wooliscroft Anthony Samuel | 2021/7/12 | |
Brand externalities: A taxonomy | Journal of Macromarketing | Shoaib M Farooq Padela Ben Wooliscroft Alexandra Ganglmair-Wooliscroft | 2021/6 |
Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries | Journal of Macromarketing | Ben Wooliscroft Eunju Ko | 2021/3 |
Macromarketing and the systems imperative | Journal of Macromarketing | Ben Wooliscroft | 2021/3 |
Co-Authors
