Magdalena Florek
Uniwersytet Ekonomiczny w Poznaniu
H-index: 23
Europe-Poland
Top articles of Magdalena Florek
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The role of sports in the face of changes in place branding-some reflections | adComunica | Magdalena Florek | 2024/1/1 |
Managing Country-of-Origin Effect through Public-Private Cooperation: A Review of International Practices | Marta Hereźniak Magdalena Florek | 2023/10/24 | |
Marketing communication via geocaching–When and how it can be effective for places? | Journal of Outdoor Recreation and Tourism | Ewa Pisula Magdalena Florek Kamil Homski | 2023/6/1 |
Food-based place branding as holistic place ecosystems: The case of Basque Gastronomic Ecosystem | Place Branding and Public Diplomacy | Norberto Muñiz-Martinez Magdalena Florek | 2023/3 |
Destinations, virtual reality and COVID-19. How isolation has shaped the behaviours and attitudes towards VR | Economics & Sociology | Magdalena Florek Marcin Lewicki | 2022 |
Dr. Magdalena Florek on Place Marketing and Brand Equity | An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries | Florian Kaefer Florian Kaefer | 2021 |
Place brands: why, who, what, when, where, and how? | Mihalis Kavaratzis Magdalena Florek | 2021/9/17 | |
The Effect of the EU‐brand on Citizens’ Trust in Policies: Replicating an Experiment | Public Administration Review | Jasper Eshuis Thijs van de Geest Erik Hans Klijn Joris Voets Magdalena Florek | 2021/7 |
The future of place branding | Mihalis Kavaratzis Magdalena Florek | 2021/3 | |
Measuring the effectiveness of city brand strategy. In search for a universal evaluative framework | Cities | Magdalena Florek Marta Hereźniak Anna Augustyn | 2021/3/1 |
Traditional food products—Between place marketing, economic importance and sustainable development | Sustainability | Magdalena Florek Jakub Gazda | 2021/1/26 |
Learning to co-create the city brand experience | Journal of International Studies | M Florek A. Insch | 2020/6 |
Co-Authors
