Ewa Jerzyk

Ewa Jerzyk

Uniwersytet Ekonomiczny w Poznaniu

H-index: 9

Europe-Poland

About Ewa Jerzyk

Ewa Jerzyk, With an exceptional h-index of 9 and a recent h-index of 6 (since 2020), a distinguished researcher at Uniwersytet Ekonomiczny w Poznaniu, specializes in the field of neuromarketing, creativity, consumer behaviour, packaging, design.

His recent articles reflect a diverse array of research interests and contributions to the field:

Employees of the Future: Expected Competences at the Higher Education Level.

Enhancing sustainable food consumption by the IoF

Using Internet of Things to support a sustainable food system

Challenges in implementing the IoF in the area of marketing activities

Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things

Crowdfunding for university projects based on gouep. pl

Role of claims on gluten-free cookies' packaging in influencing consumer behaviour. An eye-tracking study

In the labyrinth of dietary patterns and well-being—When eating healthy is not enough to be well

Ewa Jerzyk Information

University

Position

___

Citations(all)

443

Citations(since 2020)

253

Cited By

269

hIndex(all)

9

hIndex(since 2020)

6

i10Index(all)

9

i10Index(since 2020)

4

Email

University Profile Page

Uniwersytet Ekonomiczny w Poznaniu

Google Scholar

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Ewa Jerzyk Skills & Research Interests

neuromarketing

creativity

consumer behaviour

packaging

design

Top articles of Ewa Jerzyk

Title

Journal

Author(s)

Publication Date

Employees of the Future: Expected Competences at the Higher Education Level.

Marketing of Scientific & Research Organizations/Marketing Instytucji Naukowych i Badawczych

Dobrosława Mruk-Tomczak

Ewa Jerzyk

2024/3/1

Enhancing sustainable food consumption by the IoF

Renata Nestorowicz

Anna Rogala

Ewa Jerzyk

2024/4/2

Using Internet of Things to support a sustainable food system

Anna Rogala

Ewa Jerzyk

Renata Nestorowicz

2024/4/2

Challenges in implementing the IoF in the area of marketing activities

Ewa Jerzyk

Renata Nestorowicz

Anna Rogala

2024/4/2

Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things

Anna Rogala

Renata Nestorowicz

Ewa Jerzyk

2024/4/2

Crowdfunding for university projects based on gouep. pl

Marketing of Scientific and Research Organizations

Dobrosława Mruk-Tomczak

Ewa Jerzyk

2023/6/30

Role of claims on gluten-free cookies' packaging in influencing consumer behaviour. An eye-tracking study

Marketing i Rynek

Maria Sielicka-Różyńska

Natalia Gluza

Ewa Jerzyk

2023

In the labyrinth of dietary patterns and well-being—When eating healthy is not enough to be well

International Journal of Environmental Research and Public Health

Anna Rogala Renata Nestorowicz

Ewa Jerzyk

2022

Possibilities of using the internet of things in marketing communication to shape sustainable food consumption attitudes

Proceedings of 21st International Marketing Trends Conference

Anna Rogala

Ewa Jerzyk

Renata Nestorowicz

2022

Opportunities and threats related to the use of the IoT in the food market from the consumer’s perspective

Anna Rogala

Ewa Jerzyk

Renata Nestorowicz

2021

IoT as a facilitator on the consumer journey to sustainable food behaviours6

Food Markets 4.0 Conference

Anna Rogala

Renata Nestorowicz

Ewa Jerzyk

2021

Consumer perception of packaging: An eye‐tracking study of gluten‐free cookies

International Journal of Consumer Studies

Maria Sielicka‐Różyńska

Ewa Jerzyk

Natalia Gluza

2021/1

Demographic Determinants of Consumer Ethnocentrism on the Food Market in Poland

Renata Nestorowicz

Anna Rogala

Ewa Jerzyk

Bogna Pilarczyk

2020

Consumers’ Ecological Attitudes and Visual Perception of Marking Used on the Food Packaging

Ewa Jerzyk

Renata Nestorowicz

Anna Rogala

Bogna Pilarczyk

Aneta Disterheft

2020

Dobrobit povezana s hranom. Kritička analiza koncepta dobrobiti povezane s hranom i mogućnosti njegove empirijske potvrde

Market-Tržište

Anna Rogala

Renata Nestorowicz

Ewa Jerzyk

2020/12/16

ON THE WAY TO FOOD WELL-BEING. A CRITICAL ANALYSIS OF THE FOOD WELLBEING CONCEPT AND THE POSSIBILITIES OF ITS EMPIRICAL VERIFICATION.

Market/Trziste

Anna Rogala

Renata Nestorowicz

Ewa Jerzyk

2020/1/2

See List of Professors in Ewa Jerzyk University(Uniwersytet Ekonomiczny w Poznaniu)

Co-Authors

H-index: 13
Bogna Pilarczyk

Bogna Pilarczyk

Uniwersytet Ekonomiczny w Poznaniu

H-index: 13
Grzegorz Leszczyński

Grzegorz Leszczyński

Uniwersytet Ekonomiczny w Poznaniu

H-index: 11
Magdalena Stefańska

Magdalena Stefańska

Uniwersytet Ekonomiczny w Poznaniu

H-index: 10
Anna Rogala

Anna Rogala

Uniwersytet Ekonomiczny w Poznaniu

H-index: 9
Zygmunt Waśkowski

Zygmunt Waśkowski

Uniwersytet Ekonomiczny w Poznaniu

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