Anna Rogala

Anna Rogala

Uniwersytet Ekonomiczny w Poznaniu

H-index: 10

Europe-Poland

About Anna Rogala

Anna Rogala, With an exceptional h-index of 10 and a recent h-index of 6 (since 2020), a distinguished researcher at Uniwersytet Ekonomiczny w Poznaniu, specializes in the field of marketing communications, consumer behaviours, sustainable marketing, internal communications.

His recent articles reflect a diverse array of research interests and contributions to the field:

The IoF in communication activities

Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things

Enhancing sustainable food consumption by the IoF

Challenges in implementing the IoF in the area of marketing activities

Wykorzystanie komunikacji omnikanałowej na rynku farmaceutycznym do wspierania pacjentów w odpowiedzialności za zdrowie

Zarządzanie relacjami z interesariuszami w projektach budowlanych

In the Labyrinth of Dietary Patterns and Well-Being—When Eating Healthy Is Not Enough to Be Well

Comportamiento de autocuidado y de búsqueda de información en internet sobre la COVID-19: Caso jóvenes españoles

Anna Rogala Information

University

Position

___

Citations(all)

321

Citations(since 2020)

167

Cited By

189

hIndex(all)

10

hIndex(since 2020)

6

i10Index(all)

10

i10Index(since 2020)

3

Email

University Profile Page

Uniwersytet Ekonomiczny w Poznaniu

Google Scholar

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Anna Rogala Skills & Research Interests

marketing communications

consumer behaviours

sustainable marketing

internal communications

Top articles of Anna Rogala

Title

Journal

Author(s)

Publication Date

The IoF in communication activities

Aleksandra Kaniewska-Sęba

Anna Rogala

2024/4/2

Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things

Anna Rogala

Renata Nestorowicz

Ewa Jerzyk

2024/4/2

Enhancing sustainable food consumption by the IoF

Renata Nestorowicz

Anna Rogala

Ewa Jerzyk

2024/4/2

Challenges in implementing the IoF in the area of marketing activities

Ewa Jerzyk

Renata Nestorowicz

Anna Rogala

2024/4/2

Wykorzystanie komunikacji omnikanałowej na rynku farmaceutycznym do wspierania pacjentów w odpowiedzialności za zdrowie

Bogna Pilarczyk

Anna Rogala

2023

Zarządzanie relacjami z interesariuszami w projektach budowlanych

BUILDER

Marek Zieliński Grzegorz Leszczynski

Anna Rogala

Janusz Signetzki

2022

In the Labyrinth of Dietary Patterns and Well-Being—When Eating Healthy Is Not Enough to Be Well

International Journal of Environmental Research and Public Health

Anna Rogala Renata Nestorowicz

Ewa Jerzyk

2022

Comportamiento de autocuidado y de búsqueda de información en internet sobre la COVID-19: Caso jóvenes españoles

VISUAL REVIEW. International Visual Culture Review/Revista Internacional de Cultura Visual

Belén Rodríguez-Cánovas

Anna Rogala

Alfredo Guzmán Rincón

2022/11/10

Possibilities of using the internet of things in marketing communication to shape sustainable food consumption attitudes

Proceedings of 21st International Marketing Trends Conference

Anna Rogala

Ewa Jerzyk

Renata Nestorowicz

2022

New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors

Problemy Zarządzania

Anna Rogala

2021

E-Health Literacy, Well-Being and Cyberchondria Among Polish Internet Users – Relations and Dependencies

Innovation Management and information Technology impact on Global Economy in the Era of Pandemic. Proceedings of the 37th International Business Information Management Association Conference (IBIMA)

Anna Rogala

Renata Nestorowicz

2021

Opportunities and threats related to the use of the IoT in the food market from the consumer’s perspective

Anna Rogala

Ewa Jerzyk

Renata Nestorowicz

2021

IoT as a facilitator on the consumer journey to sustainable food behaviours6

Food Markets 4.0 Conference

Anna Rogala

Renata Nestorowicz

Ewa Jerzyk

2021

Consumers’ Ecological Attitudes and Visual Perception of Marking Used on the Food Packaging

Ewa Jerzyk

Renata Nestorowicz

Anna Rogala

Bogna Pilarczyk

Aneta Disterheft

2020

ON THE WAY TO FOOD WELL-BEING. A CRITICAL ANALYSIS OF THE FOOD WELLBEING CONCEPT AND THE POSSIBILITIES OF ITS EMPIRICAL VERIFICATION.

Market/Trziste

Anna Rogala

Renata Nestorowicz

Ewa Jerzyk

2020/1/2

Information behaviors of modern consumers: The case of Polish food market

Anna Rogala

2020

Wyzwania realizacji koncepcji patient empowerment w kontekście kompetencji pacjentów

Anna Rogala

2020

Demographic Determinants of Consumer Ethnocentrism on the Food Market in Poland

Renata Nestorowicz

Anna Rogala

Ewa Jerzyk

Bogna Pilarczyk

2020

See List of Professors in Anna Rogala University(Uniwersytet Ekonomiczny w Poznaniu)

Co-Authors

H-index: 13
Bogna Pilarczyk

Bogna Pilarczyk

Uniwersytet Ekonomiczny w Poznaniu

H-index: 13
Grzegorz Leszczyński

Grzegorz Leszczyński

Uniwersytet Ekonomiczny w Poznaniu

H-index: 11
Magdalena Stefańska

Magdalena Stefańska

Uniwersytet Ekonomiczny w Poznaniu

H-index: 9
Marek Zieliński

Marek Zieliński

Uniwersytet Ekonomiczny w Poznaniu

H-index: 9
Ewa Jerzyk

Ewa Jerzyk

Uniwersytet Ekonomiczny w Poznaniu

H-index: 7
Przemysław Niewiadomski

Przemysław Niewiadomski

Uniwersytet Zielonogórski

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