Zygmunt Waśkowski

Zygmunt Waśkowski

Uniwersytet Ekonomiczny w Poznaniu

H-index: 9

Europe-Poland

About Zygmunt Waśkowski

Zygmunt Waśkowski, With an exceptional h-index of 9 and a recent h-index of 5 (since 2020), a distinguished researcher at Uniwersytet Ekonomiczny w Poznaniu, specializes in the field of marketing sportowy, zarządzanie organizacjami sportowymi, rynek sportowy, marketing strategiczny.

His recent articles reflect a diverse array of research interests and contributions to the field:

Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic

Kobiety w roli liderów zespołów organizujących imprezy biegowe

Network organizations on the sports market-the case of WTA

Women as leaders of organising running events teams

Consumer engagement using digital technologies in the process of co-creating consumer value in the sports market.

Short term and long term motives for the internationalization of marathon events

Possibilities of brand promotion through lifestyle mobile sports applications

Determinants of the co-creation of consumer value on the sports event market

Zygmunt Waśkowski Information

University

Position

___

Citations(all)

323

Citations(since 2020)

96

Cited By

269

hIndex(all)

9

hIndex(since 2020)

5

i10Index(all)

6

i10Index(since 2020)

0

Email

University Profile Page

Uniwersytet Ekonomiczny w Poznaniu

Google Scholar

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Zygmunt Waśkowski Skills & Research Interests

marketing sportowy

zarządzanie organizacjami sportowymi

rynek sportowy

marketing strategiczny

Top articles of Zygmunt Waśkowski

Title

Journal

Author(s)

Publication Date

Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic

Journal of Education, Health and Sport

Zygmunt Waśkowski

Anna Jasiulewicz

2022/5/23

Kobiety w roli liderów zespołów organizujących imprezy biegowe

Marketing Instytucji Naukowych i Badawczych

Zygmunt Waśkowski

2022

Network organizations on the sports market-the case of WTA

Zeszyty Naukowe. Organizacja i Zarządzanie/Politechnika Śląska

Zygmunt Waśkowski

Katarzyna Radwan-Cho

2022

Women as leaders of organising running events teams

Marketing of Scientific and Research Organizations

Zygmunt Waśkowski

2022/9/30

Consumer engagement using digital technologies in the process of co-creating consumer value in the sports market.

Journal of Physical Education & Sport

Zygmunt Waśkowski

Anna Jasiulewicz

2021/4/2

Short term and long term motives for the internationalization of marathon events

Pamukkale Journal of Sport Sciences

Zsolt Havran

Miklós Kozma

MÁTÉ Tünde

Krisztina ANDRÁS

Attila KAJOS

...

2020/9/1

Possibilities of brand promotion through lifestyle mobile sports applications

Marketing of Scientific and Research Organizations

Anna Jasiulewicz

Zygmunt Waśkowski

2020/9

Determinants of the co-creation of consumer value on the sports event market

Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing

Zygmunt Waśkowski

2020/6/10

HEDONIZM VERSUS ORIENTACJA SPOŁECZNA W GOSPODAROWANIU CZASEM WOLNYM. CZY DA SIĘ POGODZIĆ OGIEŃ Z WODĄ?

Zygmunt Waśkowski

Wioleta Dryl

2020

Socially responsible attitudes of consumers as a determinant of creating product value in the sporting events market

Journal of Physical Education and Sport

Zygmunt Waśkowski

2020/10/2

See List of Professors in Zygmunt Waśkowski University(Uniwersytet Ekonomiczny w Poznaniu)