EVA LAHUERTA-OTERO
Universidad de Salamanca
H-index: 11
Europe-Spain
Top articles of EVA LAHUERTA-OTERO
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The differential impact of user-and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter | European Journal of Innovation Management | Ahmad Aljarah Dima Sawaftah Blend Ibrahim Eva Lahuerta-Otero | 2022/11/23 |
Make me happy, make it credible–the effect of CSR message framing on online brand engagement | Management Decision | Rebeca Cordero-Gutiérrez Ahmad Aljarah Manuela López Eva Lahuerta-Otero | 2024/3/19 |
Doing good does not always lead to doing well: The corrective, compensating and cultivating goodwill CSR effects on brand defense | Current Issues in Tourism | Ahmad Aljarah Blend Ibrahim Eva Lahuerta-Otero Maria del Mar García de los Salmones | 2023/10/18 |
The antecedents of SSCI: Evidence from the textile and fashion industry in Jordan | Mohammad J Aladaileh Eva Lahuerta Otero | 2023/3 | |
Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement | Leisure/loisir | Blend Ibrahim Ahmad Aljarah Derya Timucin Hayat Eva Lahuerta-Otero | 2022/10/2 |
The attribution effects of CSR motivations on brand advocacy: psychological distance matters! | The Service Industries Journal | Ahmad Aljarah Bassam Dalal Blend Ibrahim Eva Lahuerta-Otero | 2022/6/11 |
Do religiosity and ethnocentrism influence Indian consumers’ unwillingness to buy halal-made products? The role of animosity toward halal products | Frontiers in Psychology | Meng Tao Eva Lahuerta-Otero Faizan Alam Jehad Saleh Aldehayyat Md Rashid Farooqi | 2022/5/6 |
Let's buy with social commerce platforms through social media influencers: an Indian consumer perspective | Frontiers in psychology | Faizan Alam Meng Tao Eva Lahuerta-Otero Zhao Feifei | 2022/4/15 |
Artificial Intelligence and Personality Tests: Connecting Opportunities | Journal of Innovations in Digital Marketing, pp.(29–33) | Eva Lahuerta-Otero RC Gutiérrez | 2022 |
Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing | Sustainability | Dima Sawaftah Ahmad Aljarah Eva Lahuerta-Otero | 2021/9/14 |
Correlates of Enhancing Retweets Among Users: The Case of Nissan | Multidisciplinary Business Review | Eva Lahuerta-Otero Rebeca Cordero-Gutiérrez | 2021/3/25 |
Social media advertising efficiency on higher education programs | Spanish Journal of Marketing-ESIC | Rebeca Cordero-Gutiérrez Eva Lahuerta-Otero | 2020/10/28 |
Co-Authors
