Rebeca Cordero-Gutiérrez

About Rebeca Cordero-Gutiérrez

Rebeca Cordero-Gutiérrez, With an exceptional h-index of 8 and a recent h-index of 8 (since 2020), a distinguished researcher at Universidad Pontificia de Salamanca, specializes in the field of Marketing, social media, co-creación, educación.

His recent articles reflect a diverse array of research interests and contributions to the field:

Make me happy, make it credible–the effect of CSR message framing on online brand engagement

Piloting the Willingness to Use a Didactic Robot in Health Sciences Education on the Basis of the UTAUT Model

Business Benefits of Instagram Scraping: Questionable Uses of Data

Validating an Evaluation Tool to Assess Older People’s Acceptance Towards a Humanoid Robot Companion: A University of the Third Age Pilot Study

CoCoBot, A Low Cost Humanoid Robot Companion for Elderly People

COCOBOT. Robot Social de Interacción y Acompañamiento para Personas de la Tercera Edad en Situación de Aislamiento por COVID-19

LEARN&POP

Promoting Social Media Dissemination of Digital Images Through CBR-Based Tag Recommendation

Rebeca Cordero-Gutiérrez Information

University

Position

___

Citations(all)

353

Citations(since 2020)

294

Cited By

170

hIndex(all)

8

hIndex(since 2020)

8

i10Index(all)

5

i10Index(since 2020)

4

Email

University Profile Page

Universidad Pontificia de Salamanca

Google Scholar

View Google Scholar Profile

Rebeca Cordero-Gutiérrez Skills & Research Interests

Marketing

social media

co-creación

educación

Top articles of Rebeca Cordero-Gutiérrez

Title

Journal

Author(s)

Publication Date

Make me happy, make it credible–the effect of CSR message framing on online brand engagement

Management Decision

Rebeca Cordero-Gutiérrez

Ahmad Aljarah

Manuela López

Eva Lahuerta-Otero

2024/3/19

Piloting the Willingness to Use a Didactic Robot in Health Sciences Education on the Basis of the UTAUT Model

Samuel Marcos-Pablos

Rebeca Cordero-Gutiérrez

Rubén Martín-García

Juan A Juanes Méndez

2022/10/19

Business Benefits of Instagram Scraping: Questionable Uses of Data

Lucía Martín-Gómez

Rebeca Cordero-Gutiérrez

Javier Pérez-Marcos

2022

Validating an Evaluation Tool to Assess Older People’s Acceptance Towards a Humanoid Robot Companion: A University of the Third Age Pilot Study

Samuel Marcos-Pablos

Lucía Martín-Gómez

Rebeca Cordero-Gutiérrez

Rubén Martín-García

Daniel H de la Iglesia

2023

CoCoBot, A Low Cost Humanoid Robot Companion for Elderly People

Rubén Martín-García

Samuel Marcos-Pablos

Lucía Martín-Gómez

Rebeca Cordero-Gutiérrez

Daniel Hernández de la Iglesia

2023

COCOBOT. Robot Social de Interacción y Acompañamiento para Personas de la Tercera Edad en Situación de Aislamiento por COVID-19

Rubén Martín García

Lucía Martín Gómez

Samuel Marcos Pablos

Rebeca Cordero Gutiérrez

Daniel Hernández de la Iglesia

...

2022

LEARN&POP

María Cortés Ruiz

Oscar Galante

Rebeca Cordero Gutiérrez

Lucía Martín Gómez

2022

Promoting Social Media Dissemination of Digital Images Through CBR-Based Tag Recommendation

IJIMAI

Lucía Martín Gómez

Javier Pérez

Rebeca Cordero Gutiérrez

Daniel H De La Iglesia

2022

Correlates of Enhancing Retweets Among Users: The Case of Nissan

Multidisciplinary Business Review

Eva Lahuerta-Otero

Rebeca Cordero-Gutiérrez

2021/3/25

NEUROSOCIAL: Sistema para analizar el impacto del contenido multimedia de la publicidad socialen los usuarios

Rebeca Cordero Gutiérrez

Lucía Martín Gómez

Javier Pérez Marcos

2021

Social media advertising efficiency on higher education programs

Spanish Journal of Marketing-ESIC

Rebeca Cordero-Gutiérrez

Eva Lahuerta-Otero

2020/10/28

See List of Professors in Rebeca Cordero-Gutiérrez University(Universidad Pontificia de Salamanca)

Co-Authors

H-index: 114
Juan M. Corchado

Juan M. Corchado

Universidad de Salamanca

H-index: 34
Fernando De la Prieta Ph.D.

Fernando De la Prieta Ph.D.

Universidad de Salamanca

H-index: 33
Pablo Chamoso

Pablo Chamoso

Universidad de Salamanca

H-index: 30
Alfonso González-Briones

Alfonso González-Briones

Universidad Complutense de Madrid

H-index: 17
Samuel Marcos-Pablos (https://orcid.org/0000-0003-3546-2822)

Samuel Marcos-Pablos (https://orcid.org/0000-0003-3546-2822)

Universidad de Salamanca

H-index: 16
Alberto Rivas

Alberto Rivas

Universidad de Salamanca

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