ProfessorsProfessors of North Western UniversityEric T. Anderson

Eric T. Anderson

North Western University

H-index: 30

Asia-Bangladesh

About Eric T. Anderson

Eric T. Anderson, With an exceptional h-index of 30 and a recent h-index of 22 (since 2020), a distinguished researcher at North Western University, specializes in the field of Pricing, Channels of Distribution, Retailing, New Products.

His recent articles reflect a diverse array of research interests and contributions to the field:

Canary Categories

EXPRESS: Canary Categories

Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach

Measuring willingness to pay: A comparative method of valuation

Digitization and Flexibility: Evidence from the South Korean Movie Market

Conceptualizing and Measuring Pathways for How Object Attachment Affects Willingness to Pay (WTP)

Markups Across Space and Time

Eric T. Anderson Information

University	North Western University
Position	Kellogg School of Management
Citations(all)	4615
Citations(since 2020)	1858
Cited By	3535
hIndex(all)	30
hIndex(since 2020)	22
i10Index(all)	44
i10Index(since 2020)	31
Email	Access Email
University Profile Page	North Western University
Google Scholar	View Google Scholar Profile

Eric T. Anderson Skills & Research Interests

Pricing

Channels of Distribution

Retailing

New Products

Top articles of Eric T. Anderson

Title	Journal	Author(s)	Publication Date
Canary Categories	Journal of Marketing Research (JMR)	Eric Anderson Chaoqun Chen Ayelet Israeli Duncan Simester	2023/12/5
EXPRESS: Canary Categories	Journal of Marketing Research	Eric Anderson Chaoqun Chen Ayelet Israeli Duncan Simester	2023/11/29
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	Marketing Science	Hyung Sup Bhan Eric T Anderson	2023/3
Measuring willingness to pay: A comparative method of valuation	Journal of Marketing	Sharlene He Eric T Anderson Derek D Rucker	2023
Digitization and Flexibility: Evidence from the South Korean Movie Market	Marketing Science	Joonhyuk Yang Eric T Anderson Brett R Gordon	2021/9
Conceptualizing and Measuring Pathways for How Object Attachment Affects Willingness to Pay (WTP)	Current Opinion in Psychology	Sharlene He Eric T Anderson	2021
Markups Across Space and Time		Eric Anderson Sergio Rebelo Arlene Wong	2018/3/26