Gavan Fitzsimons

Gavan Fitzsimons

Duke University

H-index: 55

North America-United States

About Gavan Fitzsimons

Gavan Fitzsimons, With an exceptional h-index of 55 and a recent h-index of 40 (since 2020), a distinguished researcher at Duke University, specializes in the field of The nonconscious consumer.

His recent articles reflect a diverse array of research interests and contributions to the field:

Conceptual replication and extension of health behavior theories' predictions in the context of COVID‐19: Evidence across countries and over time

When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products

Aha over Haha: Brands benefit more from being clever than from being funny

Sharing food can backfire: When healthy choices for children lead parents to make unhealthy choices for themselves

Celebrate good times: How celebrations increase perceived social support

The precarity of progress: Implications of a shifting gendered division of labor for relationships and well‑being as a function of country‑level gender equality

Secret consumer behaviors in close relationships

Identifying important individual‐and country‐level predictors of conspiracy theorizing: A machine learning analysis

Gavan Fitzsimons Information

University

Position

Edward S & Rose K Professor of Marketing and Psychology

Citations(all)

14964

Citations(since 2020)

6094

Cited By

11355

hIndex(all)

55

hIndex(since 2020)

40

i10Index(all)

95

i10Index(since 2020)

80

Email

University Profile Page

Duke University

Google Scholar

View Google Scholar Profile

Gavan Fitzsimons Skills & Research Interests

The nonconscious consumer

Top articles of Gavan Fitzsimons

Title

Journal

Author(s)

Publication Date

Conceptual replication and extension of health behavior theories' predictions in the context of COVID‐19: Evidence across countries and over time

Georgios Abakoumkin

Eleftheria Tseliou

Kira O McCabe

Edward P Lemay

Wolfgang Stroebe

...

2024/2

When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products

Journal of Consumer Psychology

Freeman Wu

Adriana Samper

Andrea C Morales

Gavan J Fitzsimons

2024/2/13

Aha over Haha: Brands benefit more from being clever than from being funny

Journal of Consumer Psychology

Holly S Howe

Lingrui Zhou

Rodrigo S Dias

Gavan J Fitzsimons

2023/1

Sharing food can backfire: When healthy choices for children lead parents to make unhealthy choices for themselves

Journal of Marketing Research

Kelley Gullo Wight

Peggy J. Liu

Lingrui Zhou

Gavan J. Fitzsimons

2023

Celebrate good times: How celebrations increase perceived social support

Journal of Public Policy & Marketing

Danielle J Brick

Kelley Gullo Wight

James R Bettman

Tanya L Chartrand

Gavan J Fitzsimons

2023/4

The precarity of progress: Implications of a shifting gendered division of labor for relationships and well‑being as a function of country‑level gender equality

Sex Roles

Alexandra N Fisher

Michelle K Ryan

Yuan‑Hsi Liao

Gosia Mikołajczak

Larisa Riedijk

...

2023/10/26

Secret consumer behaviors in close relationships

Journal of Consumer Psychology

Danielle J Brick

Kelley Gullo Wight

Gavan J Fitzsimons

2023/4

Identifying important individual‐and country‐level predictors of conspiracy theorizing: A machine learning analysis

European journal of social psychology

Karen M Douglas

Robbie M Sutton

Caspar J Van Lissa

Wolfgang Stroebe

Jannis Kreienkamp

...

2023/10

Pandemic boredom: Little evidence that lockdown-related boredom affects risky public health behaviors across 116 countries.

Emotion

Erin C Westgate

Nicholas R Buttrick

Yijun Lin

Gaelle El Helou

Maximilian Agostini

...

2023/3/13

Understanding effect sizes in consumer psychology

Marketing Letters

Rodrigo S Dias

Stephen A Spiller

Gavan J Fitzsimons

2023/9

The Impact of Product Location Changes on Habits, Search, and Purchase Decisions

Search, and Purchase Decisions (February 9, 2023)

Jiaming Xu

Bryan Bollinger

Raluca Ursu

Gavan J Fitzsimons

2023/2/9

Intentions to be vaccinated against COVID-19: The role of prosociality and conspiracy beliefs across 20 countries

Health communication

Violeta Enea

Nikolett Eisenbeck

David F Carreno

Karen M Douglas

Robbie M Sutton

...

2023/7/3

Social relationships and consumer behavior.

Kelley Gullo Wight

Peggy J Liu

James R Bettman

Gavan J Fitzsimons

2022

COVID-19 stressors and health behaviors: A multilevel longitudinal study across 86 countries

Preventive medicine reports

Shian-Ling Keng

Michael V Stanton

LeeAnn B Haskins

Carlos A Almenara

Jeannette Ickovics

...

2022/6/1

Concern with COVID-19 pandemic threat and attitudes towards immigrants: The mediating effect of the desire for tightness

Current Research in Ecological and Social Psychology

Silvana Mula

Daniela Di Santo

Elena Resta

Farin Bakhtiari

Conrad Baldner

...

2022/1/1

Open science online grocery: A tool for studying choice context and food choice

Journal of the Association for Consumer Research

Holly S Howe

Peter A Ubel

Gavan J Fitzsimons

2022/10/1

Using machine learning to identify important predictors of COVID-19 infection prevention behaviors during the early phase of the pandemic

Patterns

Caspar J Van Lissa

Wolfgang Stroebe

N Pontus Leander

Maximilian Agostini

Tim Draws

...

2022/4/8

Spending and happiness: The role of perceived financial constraints

Journal of Consumer Research

Rodrigo S Dias

Eesha Sharma

Gavan J Fitzsimons

2022/10/1

ACADEMIC POSITIONS

University of Toronto Quarterly

David Thunder

2016

Lockdown lives: A longitudinal study of inter-relationships among feelings of loneliness, social contacts, and solidarity during the COVID-19 lockdown in early 2020

Personality and Social Psychology Bulletin

Jolien A Van Breen

Maja Kutlaca

Yasin Koç

Bertus F Jeronimus

Anne Margit Reitsema

...

2022/9

See List of Professors in Gavan Fitzsimons University(Duke University)

Co-Authors

H-index: 77
James Bettman

James Bettman

Duke University

H-index: 60
Aaron C. Kay

Aaron C. Kay

Duke University

H-index: 57
Frank R. Kardes

Frank R. Kardes

University of Cincinnati

H-index: 52
Tanya L. Chartrand

Tanya L. Chartrand

Duke University

H-index: 51
John G. Lynch, Jr.

John G. Lynch, Jr.

University of Colorado Boulder

H-index: 47
gary mcclelland

gary mcclelland

University of Colorado Boulder

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