Elvira Ismagilova

Elvira Ismagilova

University of Bradford

H-index: 20

Europe-United Kingdom

About Elvira Ismagilova

Elvira Ismagilova, With an exceptional h-index of 20 and a recent h-index of 20 (since 2020), a distinguished researcher at University of Bradford, specializes in the field of eWOM, digital marketing, consumer behaviour, social media.

His recent articles reflect a diverse array of research interests and contributions to the field:

Amazon Alexa and I: Exploring Factors Affecting Usage Behaviours and Patterns Over Time

Digital transparency and the usefulness for open government

Mediating role of social commerce trust in behavioral intention and use

MetaWOM–toward a sensory word-of-mouth (WOM) in the metaverse

Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review

Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis

Security, privacy and risks within smart cities: Literature review and development of a smart city interaction framework

The use of elaboration likelihood model in eWOM research: Literature review and weight-analysis

Elvira Ismagilova Information

University

Position

___

Citations(all)

7215

Citations(since 2020)

7114

Cited By

1140

hIndex(all)

20

hIndex(since 2020)

20

i10Index(all)

23

i10Index(since 2020)

23

Email

University Profile Page

Google Scholar

Elvira Ismagilova Skills & Research Interests

eWOM

digital marketing

consumer behaviour

social media

Top articles of Elvira Ismagilova

Amazon Alexa and I: Exploring Factors Affecting Usage Behaviours and Patterns Over Time

2023/12/13

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

Digital transparency and the usefulness for open government

International Journal of Information Management

2023/12/1

Mediating role of social commerce trust in behavioral intention and use

Information Systems Management

2023/10/2

MetaWOM–toward a sensory word-of-mouth (WOM) in the metaverse

International Journal of Contemporary Hospitality Management

2023/9/19

Dušan Mladenović
Dušan Mladenović

H-Index: 3

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review

2023/6/1

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis

2022/9/6

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

Security, privacy and risks within smart cities: Literature review and development of a smart city interaction framework

2022/4/1

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

The use of elaboration likelihood model in eWOM research: Literature review and weight-analysis

2021

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

Setting the future of digital and social media marketing research: Perspectives and research propositions

International journal of information management

2021/8/1

A meta-analytic structural equation model for understanding social commerce adoption

Information Systems Frontiers

2021/7/17

A meta-analysis of the factors affecting eWOM providing behaviour

European Journal of Marketing

2021/4/7

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

Return On Investment In Social Media Marketing: Bibliometric Analysis

2021/1/1

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

Achieving superior organizational performance via big data predictive analytics: A dynamic capability view

Industrial Marketing Management

2020/10/1

Shivam Gupta
Shivam Gupta

H-Index: 6

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

The effect of electronic word of mouth communications on intention to buy: A meta-analysis

Information Systems Frontiers

2020/10

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics

Industrial Marketing Management

2020/8/1

Corrigendum to “Citizens' continuous use of eGovernment services: The role of self-efficacy, outcome expectations and satisfaction”[Gov. Inf. Q. 37 (3) 101485]

Government Information Quarterly

2020/7/1

Perceived helpfulness of eWOM: Emotions, fairness and rationality

Journal of Retailing and Consumer Services

2020/3/1

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

Journal of Retailing and Consumer Services

2020/3/1

Elvira Ismagilova
Elvira Ismagilova

H-Index: 13

A framework for analysing blockchain technology adoption: Integrating institutional, market and technical factors

International journal of information management

2020/2/1

See List of Professors in Elvira Ismagilova University(University of Bradford)