Heikki Karjaluoto
Jyväskylän yliopisto
H-index: 64
Europe-Finland
Top articles of Heikki Karjaluoto
Willingness to pay for freemium services: Addressing the differences between monetization strategies
International Journal of Information Management
2024/8/1
Heikki Karjaluoto
H-Index: 44
Analysing user well-being in ridehailing services
Spanish Journal of Marketing-ESIC
2024/3/7
Heikki Karjaluoto
H-Index: 44
Framework for understanding quantum computing use cases from a multidisciplinary perspective and future research directions
Futures
2023/12/1
Dandison Ukpabi
H-Index: 9
Heikki Karjaluoto
H-Index: 44
To Share or Not: Drivers and Barriers of Sustainable Peer-to-Peer Food Sharing Platform Adoption
2023/11/26
Mika Skippari
H-Index: 6
Heikki Karjaluoto
H-Index: 44
Understanding the role of social media content in brand loyalty: a meta-analysis of user-generated content versus firm-generated content
Journal of Interactive Marketing
2023/11
Heikki Karjaluoto
H-Index: 44
Dandison Ukpabi
H-Index: 9
Investigating the Impact of Rewarded Social Media Engagement, Trust, Perceived Switching Cost and Loyalty on Loyalty Members in Sports Industry
Social Media for Progressive Public Relations
2023
Heikki Karjaluoto
H-Index: 44
Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention
2023/9/5
Jussi Nyrhinen
H-Index: 4
Markus Makkonen
H-Index: 9
Lauri Frank
H-Index: 10
Heikki Karjaluoto
H-Index: 44
Terhi-Anna Wilska
H-Index: 15
Digital marketing work in practice
2023/7/14
Heikki Karjaluoto
H-Index: 44
Mobile money as a driver of digital financial inclusion
Technological Forecasting and Social Change
2023/1/1
Heikki Karjaluoto
H-Index: 44
In closing: the future of digital marketing
2023/7/14
Heikki Karjaluoto
H-Index: 44
Digital marketing channels and tools
2023/7/14
Heikki Karjaluoto
H-Index: 44
Analysis of the digitalized business environment
2023/7/14
Heikki Karjaluoto
H-Index: 44
Implementing strategy using the MRACE® model
2023/7/14
Heikki Karjaluoto
H-Index: 44
Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse
Global Marketing Conference
2023/7
Xiaolin Li
H-Index: 41
Heikki Karjaluoto
H-Index: 44
Impact of the Retail Service Experience on Cross-Channel Customer Loyalty
The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization
2023/5/17
Jussi Nyrhinen
H-Index: 4
Heikki Karjaluoto
H-Index: 44
The Process of Selecting Influencers for Marketing Purposes in an Organisation
2023/3/24
Heikki Karjaluoto
H-Index: 44
Becoming TikTok famous: Strategies for global brands to engage consumers in an emerging market
Journal of International Marketing
2023/3
Heikki Karjaluoto
H-Index: 44
Kimmo Taiminen
H-Index: 5
Medicine of the future: How and who is going to treat us?
Futures
2023/2/1
