Elena Cedrola

About Elena Cedrola

Elena Cedrola, With an exceptional h-index of 14 and a recent h-index of 11 (since 2020), a distinguished researcher at Università degli Studi di Macerata, specializes in the field of International Marketing - Fashion - Small and medium firms.

His recent articles reflect a diverse array of research interests and contributions to the field:

How relational capability can influence the success of business partnerships

Buying centers and emerging developments: the SME perspective

REACT: Raising Engagement and Awareness against Crisis and fake news in Times of disaster

Blockchain: Technology Transforming the Fashion Industry

GENERATIVET-Empowering Vocational Education and Training through Generative Intelligence

Fashion and gamification

AVATAR AND CULTURAL IDENTITY: A CROSS-CULTURAL STUDY OF THE ATTIRE IN THE METAVERSE

The role of big data in understanding the effects of price promotion in the luxury fashion industry

Elena Cedrola Information

University

Position

- Dipartimento di Economia e Diritto

Citations(all)

738

Citations(since 2020)

421

Cited By

400

hIndex(all)

14

hIndex(since 2020)

11

i10Index(all)

22

i10Index(since 2020)

15

Email

University Profile Page

Università degli Studi di Macerata

Google Scholar

View Google Scholar Profile

Elena Cedrola Skills & Research Interests

International Marketing - Fashion - Small and medium firms

Top articles of Elena Cedrola

Title

Journal

Author(s)

Publication Date

How relational capability can influence the success of business partnerships

International Journal of Productivity and Performance Management

Luca Giraldi

Sofia Coacci

Elena Cedrola

2024/2/2

Buying centers and emerging developments: the SME perspective

Journal of Business & Industrial Marketing

Silvio Cardinali

Piyush Sharma

Elena Cedrola

Marta Giovannetti

Kishore Gopalakrishna Pillai

2024/1/2

REACT: Raising Engagement and Awareness against Crisis and fake news in Times of disaster

Elena Cedrola

Marta Giovannetti

Barbara Kulaga

Grazia Giuseppina Li Pomi

2024

Blockchain: Technology Transforming the Fashion Industry

Elena Cedrola

Barbara Kulaga

Grazia Li Pomi

2024/4/17

GENERATIVET-Empowering Vocational Education and Training through Generative Intelligence

Elena Cedrola

Marta Giovannetti

Grazia Giuseppina Li Pomi

2024

Fashion and gamification

Elena Cedrola

Marta Giovannetti

2024/4/17

AVATAR AND CULTURAL IDENTITY: A CROSS-CULTURAL STUDY OF THE ATTIRE IN THE METAVERSE

Giovannetti Marta

Kulaga Barbara

Hu Lala

Cedrola Elena

2023

The role of big data in understanding the effects of price promotion in the luxury fashion industry

Simone Severini

Elena Cedrola

Silvio Cardinali

2023

Evaluating Student Performance in E-learning Systems: A Two-step Robust Bayesian Multiclass Procedure

Antonio Pacifico

Luca Giraldi

Elena Cedrola

2023

A Case of Blockchain in Agri-Food: Impacts on the Value Chain and Competitive Advantage

Elisa Ballini

Elena Cedrola

G Li Pomi

2023

Post quake: a territorial marketing approach to respond to natural disaster disruption

E Cedrola

M Giovannetti

G Li Pomi

B Kulaga

2023

AVATAR FASHION AND CULTURAL IDENTITY IN THE METAVERSE

Marta Giovannetti

Barbara Kulaga

Lala Hu

Elena Cedrola

2023

Becoming a fashion blogger entrepreneur: The case of Chiara Ferragni

Eirini Bazaki

Elena Cedrola

2023/1/1

Student Performance in E-learning Systems: An Empirical Study

Antonio Pacifico

Luca Giraldi

Elena Cedrola

2023

Stakeholder-centered development of new curriculum content in higher education: a case study in creating a course on the green and digital transformation of SMEs

Studies in Higher Education

Aleksandra Gaweł

Marta Giovannetti

Grazia Li Pomi

Magdalena Stefańska

Iwona Olejnik

...

2023/12/27

Empowering Cultural Heritage through Digitalization Strategies and Metaverse Implementation

Rita Gevorgyan

Gevorg Margarov

Elena Cedrola

2023

User Experience on E-learning Platforms in Higher Education

Luca Giraldi

Marta Giovannetti

Elena Cedrola

2023/5/15

COMMUNICATING COMPANIES’SUPPLY CHAIN SUSTAINABILITY PRACTICES IN A DIGITAL ENVIRONMENT

E Cedrola

P Silvestrelli

S Epasto

2022

Buying centers in SMEs and the rapidly changing business environment: An exploratory study

P Sharma

S Cardinali

E Cedrola

M Giovannetti

2022

Gender stereotype and Influencers’ role in genderless fashion

ICGR 2022 5th International Conference on Gender Research

Barbara Kulaga

Elena Cedrola

2022/4/28

See List of Professors in Elena Cedrola University(Università degli Studi di Macerata)

Co-Authors

H-index: 50
Piyush Sharma

Piyush Sharma

Curtin University

H-index: 40
Gianluigi Guido

Gianluigi Guido

Università del Salento

H-index: 39
Søren Askegaard

Søren Askegaard

Syddansk Universitet

H-index: 24
Deva Rangarajan

Deva Rangarajan

Ball State University

H-index: 16
Silvio Cardinali

Silvio Cardinali

Università Politecnica delle Marche

H-index: 14
Cristina Davino

Cristina Davino

Università degli Studi di Napoli Federico II

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