Dr. Manish Das
Tripura University
H-index: 14
Asia-India
Top articles of Dr. Manish Das
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption | European Journal of Marketing | C Jebarajakirthy A Sivapalan M Das H.A. Maseeh Md Ashaduzzaman | 2024/3/20 |
Metaverse integration challenges: An in-depth ISM and MICMAC analysis | Journal of Retailing and Consumer Services | Nadjim Mkedder Manish Das | 2024/3/1 |
The effect of customers' brand experience on brand evangelism: The case of luxury hotels | Tourism Management Perspectives, 10.1016/j.tmp.2023.101092 | Sonal Purohit Linda D Hollebeek Manish Das Valdimar Sigurdsson | 2023/2/15 |
Exploring the privacy concerns of smartphone app users: a qualitative approach | Marketing Intelligence & Planning | Haroon Iqbal Maseeh Shamsun Nahar Charles Jebarajakirthy Mitchell Ross Denni Arli | 2023/10/11 |
Airbnb experiences: Travelers’ purchase behavior and word-of-mouth | Journal of Travel Research | Sonal Purohit Rakhi Arora Robin Nunkoo Sandhiya Goolaup Manish Das | 2023/9 |
Can Masstige brands be introduced in the B2B markets? An exploratory study | Industrial Marketing Management | Victor Saha Manish Das Justin Paul | 2023 |
Being unconventional: The impact of unconventional packaging messages on impulsive purchases | Psychology & Marketing | Manish Das MS Balaji Subhrajit Paul Victor Saha | 2023 |
Product specific values and personal values together better explains green purchase | Journal of Retailing and Consumer Services | Seema Bhardwaj Naman Sreen Manish Das Asmita Chitnis Sushant Kumar | 2023/6/3 |
Cultural Consequences of Brands' Masstige: An Emerging Market Perspective | Journal of Business Research | Manish Das Victor Saha Charles Jebarajakirthy Anjana Kalai Nirmalya Debnath | 2022/4/4 |
Predicting Collaborative Consumption Behavior: A Meta-Analytic path analysis of the theory of planned behaviour | European Journal of Marketing | Md. Ashaduzzaman Charles Jebarajakirthy Weaven Scott Haroon Iqbal Maseeh Manish Das | 2022/3 |
Communication strategies: encouraging healthy diets for on-the-go consumption | Journal of Consumer Marketing | Charles Jebarajakirthy Manish Das Sharyn Rundle-Thiele Hormoz Ahmadi | 2023/1/16 |
How to enhance customer loyalty to retail stores via retail service quality practices? A moderated mediated mechanism | Services Marketing Quarterly (B ranked in the ABDC Journal Quality list and Indexed in Scopus) | Achchuthan Sivapalan Amit Shankar Manish Das Kajenthiran Konalingam | 2022/1/10 |
High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach | IEEE Transactions on Engineering Management | Manish Das Abhirupa Roy Justin Paul Victor Saha | 2022 |
How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation | Journal of Retailing and Consumer Services | Manish Das Charles Jebarajakirthy Achchuthan Sivapalan | 2022/9/1 |
Inspired and Engaged: Decoding MASSTIGE Value in Engagement | International Journal of Consumer Studies | Manish Das Victor Saha Abhirupa Roy | 2021 |
“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context | Journal of Product & Brand Management | Manish Das Victor Saha MS Balaji | 2021 |
Understanding on-the-go consumption: A retail mix perspective | Journal of Retailing and Consumer Services | Charles Jebarajakirthy Manish Das Isabella Maggioni Sean Sands Maria Dharmesti | 2021 |
Building trust among channel members via power sources | Journal of Business and Industrial Marketing | S Kumar C Jebarajakirthy M Das | 2021/11/25 |
Bandwagon vs Snob Luxuries: Targeting Consumers based on Uniqueness Dominance | Journal of Retailing and Consumer Services | Manish Das Mohshin Habib Victor Saha Charles Jebarajakirthy | 2021 |
Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation | Journal of Retailing and Consumer Services | Charles Jebarajakirthy Manish Das Dhara Shah Amit Shankar | 2021/8 |
Co-Authors
