Victor Saha
Birla Institute of Technology and Science
H-index: 10
Asia-India
Top articles of Victor Saha
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Can Masstige brands be introduced in the B2B markets? An exploratory study | Industrial Marketing Management | Victor Saha Manish Das Justin Paul | 2023 |
Developing a framework of Sustainable Consumption in Retailing Contexts | Australasian Marketing Journal | Victor Saha Charles Jebarajakirthy Naman Sreen Praveen Goyal Mani Venkatesh | 2023 |
Being unconventional: The impact of unconventional packaging messages on impulsive purchases | Psychology & Marketing | Manish Das MS Balaji Subhrajit Paul Victor Saha | 2023 |
Cultural consequences of brands’ masstige: An emerging market perspective | Journal of Business Research | Manish Das Victor Saha Charles Jebarajakirthy Anjana Kalai Nirmalya Debnath | 2022 |
What are the most important consumer decision factors when choosing an airline? An Emerging Economy perspective | Asia Pacific Journal of Marketing and Logistics | Diptiman Banerji Victor Saha Nihal Singh Ritu Srivastava | 2022 |
Value co-creation: A Review of Literature and Future Research Agenda | Journal of Business and Industrial Marketing | Victor Saha Praveen Goyal Charles Jebarajakirthy | 2022 |
How do Value co-creation and E-Engagement enhance E-commerce consumers' Repurchase Intention?: An Empirical Analysis | Journal of Global Information Management | Charles Jebarajakirthy Victor Saha Praveen Goyal Venkatesh Mani | 2021 |
Inspired and Engaged: Decoding MASSTIGE Value in Engagement | International Journal of Consumer Studies | Manish Das Victor Saha Abhirupa Roy | 2021 |
“Standing out” and “fitting in”: Understanding Inspiration value of Masstige in an Emerging market context | Journal of Product & Brand Management | Manish Das Victor Saha MS Balaji | 2021 |
Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance | Journal of Retailing and Consumer Services | Manish Das Mohshin Habib Victor Saha Charles Jebarajakirthy | 2021 |
How Co-creation Drives the Success of Public Service Initiatives? A Case-study Based Analysis | Journal of Nonprofit & Public Sector Marketing | Victor Saha Praveen Goyal | 2021/5/27 |
Emerging trends in the literature of value co-creation: a bibliometric analysis | Benchmarking: An International Journal | V Saha V Mani P Goyal | 2020 |
Co-Authors
