ProfessorsProfessors of Anadolu ÜniversitesiNadjim Mkedder

Nadjim Mkedder

Anadolu Üniversitesi

H-index: 2

Asia-Turkey

About Nadjim Mkedder

Nadjim Mkedder, With an exceptional h-index of 2 and a recent h-index of 2 (since 2020), a distinguished researcher at Anadolu Üniversitesi, specializes in the field of Consumer Behavior, International Marketing, Digital Marketing, Research Methods.

His recent articles reflect a diverse array of research interests and contributions to the field:

Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach

Metaverse integration challenges: An in-depth ISM and MICMAC analysis

An Analysis of Factors Influencing Green Purchase Intention in Airlines: An Interpretive Structural Modeling Approach

I will buy virtual goods if I like them: a hybrid PLS‑SEM‑artifcial neural network (ANN) analytical approach

A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches

Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model

Nadjim Mkedder Information

University	Anadolu Üniversitesi
Position	Ph.D at
Citations(all)	19
Citations(since 2020)	19
Cited By	0
hIndex(all)	2
hIndex(since 2020)	2
i10Index(all)	1
i10Index(since 2020)	1
Email	Access Email
University Profile Page	Anadolu Üniversitesi
Google Scholar	View Google Scholar Profile

Nadjim Mkedder Skills & Research Interests

Consumer Behavior

International Marketing

Digital Marketing

Research Methods

Top articles of Nadjim Mkedder

Title	Journal	Author(s)	Publication Date
Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming	Central European Management Journal	Nadjim Mkedder Mahmut Bakır Yaser Aldhabyani Fatma Zeynep Özata	2024/2
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach	Journal of Retailing and Consumer Services	Nadjim Mkedder Varsha Jain Parth Salunke	2024
Metaverse integration challenges: An in-depth ISM and MICMAC analysis	Journal of Retailing and Consumer Services	Nadjim Mkedder Manish Das	2024/3/1
An Analysis of Factors Influencing Green Purchase Intention in Airlines: An Interpretive Structural Modeling Approach		Mahmut Bakır Nadjim Mkedder	2023/2
I will buy virtual goods if I like them: a hybrid PLS‑SEM‑artifcial neural network (ANN) analytical approach	Journal of Marketing Analytics	Nadjim Mkedder Fatma Zeynep ÖZATA	2023
A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches	Journal of Global Marketing	Nadjim Mkedder Mahmut Bakır	2023/7/15
Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model	Central European Management Journal	Nadjim Mkedder Mahmut Bakır Abdelheq Lachachi	2021/12