Dr Abdullah Sarwar

About Dr Abdullah Sarwar

Dr Abdullah Sarwar, With an exceptional h-index of 18 and a recent h-index of 15 (since 2020), a distinguished researcher at Multimedia University, specializes in the field of Consumer Behaviour, Digital Marketing, Tourism Marketing, Marketing Strategy, Islamic Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Evolution of Corporate Governance in Asian Markets

Critical factors impacting the implementation of environmental protection strategies among Malaysia industries

Digital Financial Inclusion: Covid-19 Pandemic as a Catalyst for Adoption

Perceptions of Islamic Banking among Post Millennials: A Study on Muslim Students

A Synthesized Framework Explaining Job Application Among IT Graduates in Malaysia

Consumer purchase intention towards traditional Chinese medicine

Does emotional exhaustion influence turnover intention among early-career employees? A moderated-mediation study on Malaysian SMEs

Socio and macroeconomic determinants of mobile money adoption: a cross-cultural study of selected MENA and Sub-Saharan countries

Dr Abdullah Sarwar Information

University

Position

Malaysia

Citations(all)

1493

Citations(since 2020)

1089

Cited By

744

hIndex(all)

18

hIndex(since 2020)

15

i10Index(all)

25

i10Index(since 2020)

21

Email

University Profile Page

Google Scholar

Dr Abdullah Sarwar Skills & Research Interests

Consumer Behaviour

Digital Marketing

Tourism Marketing

Marketing Strategy

Islamic Marketing

Top articles of Dr Abdullah Sarwar

Title

Journal

Author(s)

Publication Date

The Evolution of Corporate Governance in Asian Markets

Aysa Siddika

Abdullah Sarwar

2024

Critical factors impacting the implementation of environmental protection strategies among Malaysia industries

International Journal of Energy Economics and Policy

Abdullah Sarwar

SM Ferdous Azam

Nasreen Khan

Murali Raman

Vincent Oh Kim Seng

...

2023

Digital Financial Inclusion: Covid-19 Pandemic as a Catalyst for Adoption

Journal of System and Management Sciences

Aysa Siddika

Abdullah Sarwar

Bin Bakar Ridzwan

2023/9/28

Perceptions of Islamic Banking among Post Millennials: A Study on Muslim Students

International Journal of Management, Finance and Accounting

Aysa Siddika

Abdullah Sarwar

Fouzia Khan

2023/8/15

A Synthesized Framework Explaining Job Application Among IT Graduates in Malaysia

Journal of System and Management Sciences

Symbat Ashimkhanova

Abdullah Sarwar

Vincent Oh Kim Seng

2023

Consumer purchase intention towards traditional Chinese medicine

International Journal of Business and Globalisation

SM Ferdous Azam

Abdullah Sarwar

2023

Does emotional exhaustion influence turnover intention among early-career employees? A moderated-mediation study on Malaysian SMEs

Cogent Business & Management

Tajneen Affnaan Saleh

Abdullah Sarwar

Nasreen Khan

Mosab I Tabash

Mohammad Imtiaz Hossain

2023/12/11

Socio and macroeconomic determinants of mobile money adoption: a cross-cultural study of selected MENA and Sub-Saharan countries

Digital Policy, Regulation and Governance

Aysa Siddika

Abdullah Sarwar

2023/11/13

Effectiveness of e-commerce platform among millennials during pandemic

Journal of System and Management Sciences

Abdullah Sarwar

Mohammad Ali Tareq

Aysa Siddika

Vincent Oh Kim Seng

2023

Critical Success Factors in Malaysian Women Entrepreneurs’ Path to Success

Journal of Leadership & Entrepreneurship

Abdullah Sarwar

Murali Raman

Nasreen Khan

Vincent Oh Kim Seng

2022

Enhancing The Adoption of Computational Thinking

Ahmad Rasydan Che Kamaruddin

Jing Hong Low

Abdullah Al Mamun Sarwar

2022

Social connections and self-perceived depression: An enhanced model for studying teenagers’ mental wellbeing

International journal of environmental research and public health

Abdullah Sarwar

Md Amirul Islam

Muhammad Mohiuddin

Mohammad Ali Tareq

Aysa Siddika

2022/11/27

Modeling Resilience with Mindfulness for Youth Well-Being in The Age of Disruption

Niaz Pervez

Vincent Kim Seng Oh

Abdullah Al Mamun Sarwar

2022

Effects of leader conscientiousness and ethical leadership on employee turnover intention: the mediating role of individual ethical climate and emotional exhaustion

International Journal of Environmental Research and Public Health

Tajneen Affnaan Saleh

Abdullah Sarwar

Md Amirul Islam

Muhammad Mohiuddin

Zhan Su

2022/7/23

Editorial Team Professor Dr. Constance Leyland

Am. J. Econ. Bus. Innov

AKM Ahasanul Haque

Gus Del Rivero

Cansu TOR KADIOĞLU

Lauren VanTalia

Hafizah Hammad Ahmad Khan

...

2022

Connecting Digital Literacy in Higher Education to the 21st Century Workforce.

Knowledge Management & E-Learning

Nasreen Khan

Abdullah Sarwar

Tan Booi Chen

Shereen Khan

2022/3

Moderating effects of opportunity on the Cognitive and Motivational Factors of Internet engagement: A Study of the digital divide in Malaysia

International Journal of Technology and Human Interaction (IJTHI)

Adedapo Oluwaseyi Ojo

Mazni Alias

Magiswary Dorasamy

Abdullah Sarwar

Oluwayomi Toyin Ojo

2022/1/1

The effects of consumer consciousness, food safety concern and healthy lifestyle on attitudes toward eating “green”

British Food Journal

Booi Chen Tan

Teck Chai Lau

Abdullah Sarwar

Nasreen Khan

2022/2/23

Enhancing the Adoption of Computational Thinking Education Among the Malaysians to Prepare for Future Industrial Revolution

Ahmad Rasydan Che Kamaruddin

Jing Hong Low

Abdullah Sarwar

2021/11/5

Determinants of purchase intention of halal cosmetic products among Generation Y consumers

Journal of Islamic Marketing

Nasreen Khan

Abdullah Sarwar

Booi Chen Tan

2021/11/2

See List of Professors in Dr Abdullah Sarwar University(Multimedia University)

Co-Authors

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