Tan Booi Chen

About Tan Booi Chen

Tan Booi Chen, With an exceptional h-index of 19 and a recent h-index of 18 (since 2020), a distinguished researcher at Multimedia University, specializes in the field of Consumer behavior, Green marketing, Sustainable consumption behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

A Conceptual Framework for Acceptance of Autonomous Vehicle in Malaysia

A review of perceived risk role in autonomous vehicles acceptance

Public acceptance towards emerging autonomous vehicle technology: a bibliometric research

Adoption of smart urban farming to enhance social and economic well-being of elderly: a qualitative content analysis

Enhancing Elderly Well-Being Through the Adoption of Medication Adherence System

Factors affecting customer satisfaction on online shopping: An empirical study

Marketing organic food from millennials’ perspective: a multi-theoretical approach

Connecting Digital Literacy in Higher Education to the 21st Century Workforce.

Tan Booi Chen Information

University

Position

___

Citations(all)

3088

Citations(since 2020)

2041

Cited By

1642

hIndex(all)

19

hIndex(since 2020)

18

i10Index(all)

21

i10Index(since 2020)

21

Email

University Profile Page

Google Scholar

Tan Booi Chen Skills & Research Interests

Consumer behavior

Green marketing

Sustainable consumption behavior

Top articles of Tan Booi Chen

Title

Journal

Author(s)

Publication Date

A Conceptual Framework for Acceptance of Autonomous Vehicle in Malaysia

International Journal of Management, Finance and Accounting

Jen Sim Ho

Lily YUZRINA

Booi Chen Tan

2024/2/28

A review of perceived risk role in autonomous vehicles acceptance

Jen Sim Ho

Booi Chen Tan

Teck Chai Lau

Nasreen Khan Thandar Oo

2023/2/25

Public acceptance towards emerging autonomous vehicle technology: a bibliometric research

Jen Sim Ho

Booi Chen Tan

Teck Chai Lau

Nasreen Khan

2023/1/13

Adoption of smart urban farming to enhance social and economic well-being of elderly: a qualitative content analysis

Food Research

Teck Chai Lau

Booi Chen Tan

2023

Enhancing Elderly Well-Being Through the Adoption of Medication Adherence System

Booi Chen Tan

Suk Min Pang

Teck Chai Lau

Ying Tuan Lo

Andrew Huey Ping Tan

2023/8/22

Factors affecting customer satisfaction on online shopping: An empirical study

Marketing Intelligence & Planning

Shian-Yang Tzeng

Myriam Ertz

Myung-Soo Jo

Emine Sarigöllü

2021/5/12

Marketing organic food from millennials’ perspective: a multi-theoretical approach

Foods

Booi Chen Tan

Suk Min Pang

Teck Chai Lau

2022/9/6

Connecting Digital Literacy in Higher Education to the 21st Century Workforce.

Knowledge Management & E-Learning

Nasreen Khan

Abdullah Sarwar

Tan Booi Chen

Shereen Khan

2022/3

Purchase Intention Towards Online Grocery Shopping After Covid-19 Pandemic: A Conceptual Framework

Kwong Weng Tan

Booi Chen Tan

Nasreen Khan

2022/12/26

The effects of consumer consciousness, food safety concern and healthy lifestyle on attitudes toward eating “green”

British Food Journal

Booi Chen Tan

Teck Chai Lau

Abdullah Sarwar

Nasreen Khan

2022/2/23

Moving towards sustainable restaurants: bridging the attitude-behaviour gap

International Journal of Sustainable Society

Booi Chen Tan

Nasreen Khan

Teck Chai Lau

2022

Consumer attitude toward Halal food in the case of the United Kingdom: the role of product attributes and marketing stimuli

Food Research

HK Moghaddam

N Khan

BC Tan

S Khan

2022/11

An Environmental Management System Adoption Framework of Restaurants in Malaysia

Surendev Singh

Booi Chen Tan

Nasreen Khan

2022

Dimensionality of Environmental Values and Attitudes: Empirical Evidence from Malaysia

Sustainability

Booi Chen Tan

Nasreen Khan

Teck Chai Lau

2022/10/31

Determinants of purchase intention of halal cosmetic products among Generation Y consumers

Journal of Islamic Marketing

Nasreen Khan

Abdullah Sarwar

Booi Chen Tan

2021/11/2

Purchase intention towards dietary supplements during COVID-19 pandemic: Consumers’ perspective

Food Research

YQ Wong

Booi Chen Tan

Teck Chai Lau

N Khan

2021

Antecedents of consumers’ purchase intention towards organic food: integration of theory of planned behavior and protection motivation theory

Sustainability

Suk Min Pang

Booi Chen Tan

Teck Chai Lau

2021/5/7

Driving digital competency model towards IR 4.0 in Malaysia

Journal of Physics: Conference Series

N Khan

S Khan

BC Tan

CH Loon

2021/2/1

Elderly Customers’ Open Innovation on Smart Retirement Village: What They Want and What Drive Their Intention to Relocate?

Journal of Open Innovation: Technology, Market, and Complexity

Booi Chen Tan

Teck Chai Lau

Nasreen Khan

Wooi Haw Tan

Chee Pun Ooi

2021/12/1

Organic Food and Purchase Intention: Integration of Theory of Planned Behaviour and Protection Motivation Theory

Suk Min Pang

Booi Chen Tan

Teck Chai Lau

2021

See List of Professors in Tan Booi Chen University(Multimedia University)