S.R (Farhad) Nikhashemi, PhD.

Sultan Qaboos University

H-index: 19

Asia-Oman

About S.R (Farhad) Nikhashemi, PhD.

S.R (Farhad) Nikhashemi, PhD., With an exceptional h-index of 19 and a recent h-index of 16 (since 2020), a distinguished researcher at Sultan Qaboos University, specializes in the field of Digital Marketing, Marketing Analytics, Brand Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers

Utilising social commerce information sharing in the persuasion knowledge process and brand co-creation: A probabilistic analysis approach

Identifying structural asymmetries by jointly estimating tourism expenditure intensity and extensity

Strategic capabilities and firm performance in Omani manufacturing and service SMEs

Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness

Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps

The hidden chain of branded telecommunication services delivery: value, trust, brand, price tolerance and word of mouth communication chain

The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

S.R (Farhad) Nikhashemi, PhD. Information

University	Sultan Qaboos University
Position	Department of Marketing Collage of Economic and Political Sciences Muscat Oman
Citations(all)	1426
Citations(since 2020)	1172
Cited By	574
hIndex(all)	19
hIndex(since 2020)	16
i10Index(all)	25
i10Index(since 2020)	19
Email	Access Email
University Profile Page	Sultan Qaboos University
Google Scholar	View Google Scholar Profile

S.R (Farhad) Nikhashemi, PhD. Skills & Research Interests

Digital Marketing

Marketing Analytics

Brand Management

Top articles of S.R (Farhad) Nikhashemi, PhD.

Title	Journal	Author(s)	Publication Date
Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers	Journal of Marketing Communications	SR Nikhashemi Rowan Kennedy Felix Mavondo	2023/5/21
Utilising social commerce information sharing in the persuasion knowledge process and brand co-creation: A probabilistic analysis approach		SR Nikhashemi Helena H Knight Sarah Quinton	2023
Identifying structural asymmetries by jointly estimating tourism expenditure intensity and extensity	Tourism Economics	Usamah F Alfarhan Khaldoon Nusair Fevzi Okumus Seyed Rajab Nikhashemi	2023/9/30
Strategic capabilities and firm performance in Omani manufacturing and service SMEs	Journal of Entrepreneurship in Emerging Economies	Khaldoon Nusair Hamed Ibrahim Al-Azri Usamah F Alfarhan Saeed Al-Muharrami SR Nikhashemi	2022/12/1
Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness	Journal of Marketing Communications	SR Nikhashemi Elena Delgado-Ballester	2022/5/19
Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps	Journal of Retailing and Consumer Services	SR Nikhashemi Helena H Knight Khaldoon Nusair Cheng Boon Liat	2021/5/1
The hidden chain of branded telecommunication services delivery: value, trust, brand, price tolerance and word of mouth communication chain	Journal of Relationship Marketing	SR Nikhashemi Naser Valaei Sajad Rezaei Grégory Bressolles	2021/7/3
The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity	Journal of Islamic Marketing	Cheng Boon Liat SR Nikhashemi Michael M Dent	2020/8/12
In-game advertising and gamers’ behavior in app environment: an abstract		Naser Valaei Gregory Bressolles SR Nikhashemi Hina Khan	2020