Dae Hee Kwak

Dae Hee Kwak

University of Michigan

H-index: 23

North America-United States

About Dae Hee Kwak

Dae Hee Kwak, With an exceptional h-index of 23 and a recent h-index of 20 (since 2020), a distinguished researcher at University of Michigan, specializes in the field of Sport Marketing, Sport Consumer Behavior, Sport Media Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Status of Scholar-Activism in South Korean Sport: Challenges and Implications for Advancement

Associations between Risk Assessments of COVID-19, Golf Club's Risk Management, and Golf Participation.

It’s okay to be not okay: An analysis of Twitter responses to Naomi Osaka’s withdrawal due to mental health concerns

“Speak Up!” Investigating US professional sports teams'# BlackLivesMatter statements

Genuine or impression management? Uncovering biases in how people respond to the Black Lives Matter movement in sport

A wolf in (black) sheep’s clothing? Subjective group dynamics in sports fans

The impact of COVID-19 crisis on major spectator sport industry in the US and South Korea: challenges and outlook

Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research.

Dae Hee Kwak Information

University

Position

Associate Professor of Sport Management

Citations(all)

1968

Citations(since 2020)

1131

Cited By

1292

hIndex(all)

23

hIndex(since 2020)

20

i10Index(all)

34

i10Index(since 2020)

30

Email

University Profile Page

University of Michigan

Google Scholar

View Google Scholar Profile

Dae Hee Kwak Skills & Research Interests

Sport Marketing

Sport Consumer Behavior

Sport Media Behavior

Top articles of Dae Hee Kwak

Title

Journal

Author(s)

Publication Date

The Status of Scholar-Activism in South Korean Sport: Challenges and Implications for Advancement

Journal of Global Sport Management

NaRi Shin

Sungho Cho

Ari Kim

Dae Hee Kwak

Amy Chan Hyung Kim

...

2024/1/12

Associations between Risk Assessments of COVID-19, Golf Club's Risk Management, and Golf Participation.

Journal of Park & Recreation Administration

J Lucy Lee

Sungho Cho

Dae Hee Kwak

June Won

2024/3/1

It’s okay to be not okay: An analysis of Twitter responses to Naomi Osaka’s withdrawal due to mental health concerns

Communication & Sport

Zhijing Chen

Dae Hee Kwak

2023/6

“Speak Up!” Investigating US professional sports teams'# BlackLivesMatter statements

Frontiers in Sports and Active Living

Dae Hee Kwak

Sean Pradhan

Zhjing Chen

2023/5/26

Genuine or impression management? Uncovering biases in how people respond to the Black Lives Matter movement in sport

International Journal of Sports Marketing and Sponsorship

Youngho Park

Dae Hee Kwak

2023/12/19

A wolf in (black) sheep’s clothing? Subjective group dynamics in sports fans

International Journal of Sport and Exercise Psychology

Sean Pradhan

Dae Hee Kwak

Sean Laraway

Susan Snycerski

Marianne Marar Yacobian

2023/5/4

The impact of COVID-19 crisis on major spectator sport industry in the US and South Korea: challenges and outlook

Journal of Global Sport Management

Sungho Cho

NaRi Shin

Dae Hee Kwak

Amy Chan Hyung Kim

Won Seok Jang

...

2021/6/2

Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research.

Yong Jae Ko

Dae Hee Kwak

Eric Wonseok Jang

Joon Sung Lee

Akira Asada

...

2023/3/1

When team sponsorship of cause-related messages leads to unfavorable fan reactions: The interplay among competency, cause orientation, and message source

European Sport Management Quarterly

Yonghwan Chang

Dae Hee Kwak

2023/7/4

Political Identity, Risk Perception, and Sport Participation: Conditional Process Analysis of Golfers' Revisit Intent During the COVID Pandemic

Sport Marketing Quarterly [SSCI]

Sungho Cho

Dae Hee Kwak

J. Lucy Lee*

J. Won

2023/6/30

Building a Dream Team: A Marketing Perspective of Developing a Unified Sport Team between Two Koreas

Sports Diplomacy from PyeongChang 2018 to Gangwon 2024: Inter-Korean Communication and Collaboration through Sport Mega-Events

Dae Hee Kwak

Seok Lee

2022/5/19

Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research

International Journal of Sports Marketing and Sponsorship

Youngho Park

Dae Hee Kwak

2022/1/11

Knowledge of automated journalism moderates evaluations of algorithmically generated news

New Media & Society

Wonseok Jang

Dae Hee Kwak

Erik Bucy

2022/12/23

Cultural cognition and endorser scandal: Impact of consumer information processing mode on moral judgment in the endorsement context

Journal of Business Research

Joon Sung Lee

Dae Hee Kwak

Richard P Bagozzi

2021/8/1

No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown

International Journal of Sports Marketing and Sponsorship

Youngbum Kwon

Dae Hee Kwak

2021/6/29

Fantasy sport usage and multiplatform sport media consumption behaviors.

Sport Marketing Quarterly

Sylvia Chan-Olmsted

Dae Hee Kwak

2020/9/1

Vitalizing effect of athlete-drafting task in fantasy sports: the role of competitive goal-framing, involvement, and competitiveness trait

European Sport Management Quarterly

Wonseok Jang

Dae Hee Kwak

Yong Jae Ko

2020/8/7

“If you ain’t first, you’re last!” Understanding identity threat, team identification, and advertisement messages when your favorite team loses

Journal of Sport Management

Dae Hee Kwak

Sean Pradhan

2020/9/30

See List of Professors in Dae Hee Kwak University(University of Michigan)

Co-Authors

H-index: 60
T. Bettina Cornwell

T. Bettina Cornwell

University of Oregon

H-index: 46
Yong Jae Ko

Yong Jae Ko

University of Florida

H-index: 38
Yukyoum Kim; 김유겸

Yukyoum Kim; 김유겸

Seoul National University

H-index: 26
Galen Clavio

Galen Clavio

Indiana University Bloomington

H-index: 14
Yonghwan Chang

Yonghwan Chang

University of Florida

H-index: 11
JOSEPH MAHAN

JOSEPH MAHAN

Temple University

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